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9 | The Post-Launch Profit System: How to Stack Revenue After Cart Close (Without Relaunching)
Most coaches treat cart close like a finish line. Strategic coaches know it's a starting gun.
Here's what separates them: while everyone else is ghosting their warmest audience to "recover," the coaches who actually scale are running a systematized post-launch funnel that turns non-buyers into next-cycle customers - automatically.
The 48-72 hours after your cart closes? That's not downtime. That's your highest-converting window of the entire year. Your non-buyers just spent a week watching you, learning from you, getting this close to buying. Some are sitting in buyer's remorse for what they didn't purchase. Others needed one more nudge, one more bridge, one more reason to trust you.
And if you don't have a plan for that window, you're not just leaving money on the table - you're training your audience to wait you out. They know you'll disappear. They know you'll resurface months later, starting from scratch. They know the launch cycle resets to zero because you never built a runway.
In this episode of Launch Confidential, Taylor and Diana break down The Post-Launch Profit System - a simple, repeatable 5-step checklist that keeps your launch funnel running while you rest, turns leftover momentum into compounding results, and makes every cart close the start of your next launch cycle (not the end of your revenue).
You'll learn:
- The Post-Launch Black Hole and why disappearing after cart close is killing your launch ROI
- How to automate your entire post-launch funnel so momentum stacks instead of resets
- The segmentation strategy that turns engaged non-buyers into downsell customers (and future buyers)
- Why bridge offers aren't consolation prizes - they're trust-builders that lead to premium sales
- The retargeting system that keeps you visible for $5-15/day while you recover
- How to pre-schedule 90 days of runway so your next launch never starts from zero
This isn't about launching more. It's about making every launch count more - by building a system that converts after cart close, not just during it.
KEY MOMENTS
03:10 - Why the week after cart close is your hottest conversion window
04:05 - How to carry launch momentum into your next cycle (instead of starting over)
08:45 - The segmentation strategy that tracks engagement and positions your downsell
10:15 - Bridge offers that build trust and lead to premium purchases (not discount sales)
17:05 - The low-budget retargeting system that works while you rest
17:55 - Why momentum dies when you don't have a post-launch profit system
18:20 - How to stay visible after cart close without burning out
CONNECT + RESOURCES
We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:
📝 → Take the free quiz to diagnose your launch system: launchbabes.com/quiz
ABOUT DIANA TORONTO AND TAYLOR MARKS
Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.
As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.
Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.
This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.
Launch Confidential is their new source for strategies and systems that just WORK.
ABOUT LAUNCH CONFIDENTIAL
Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off.
Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable, repeatable, and a whole lot more profitable.
Episode Website
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By Launch BabesMost coaches treat cart close like a finish line. Strategic coaches know it's a starting gun.
Here's what separates them: while everyone else is ghosting their warmest audience to "recover," the coaches who actually scale are running a systematized post-launch funnel that turns non-buyers into next-cycle customers - automatically.
The 48-72 hours after your cart closes? That's not downtime. That's your highest-converting window of the entire year. Your non-buyers just spent a week watching you, learning from you, getting this close to buying. Some are sitting in buyer's remorse for what they didn't purchase. Others needed one more nudge, one more bridge, one more reason to trust you.
And if you don't have a plan for that window, you're not just leaving money on the table - you're training your audience to wait you out. They know you'll disappear. They know you'll resurface months later, starting from scratch. They know the launch cycle resets to zero because you never built a runway.
In this episode of Launch Confidential, Taylor and Diana break down The Post-Launch Profit System - a simple, repeatable 5-step checklist that keeps your launch funnel running while you rest, turns leftover momentum into compounding results, and makes every cart close the start of your next launch cycle (not the end of your revenue).
You'll learn:
- The Post-Launch Black Hole and why disappearing after cart close is killing your launch ROI
- How to automate your entire post-launch funnel so momentum stacks instead of resets
- The segmentation strategy that turns engaged non-buyers into downsell customers (and future buyers)
- Why bridge offers aren't consolation prizes - they're trust-builders that lead to premium sales
- The retargeting system that keeps you visible for $5-15/day while you recover
- How to pre-schedule 90 days of runway so your next launch never starts from zero
This isn't about launching more. It's about making every launch count more - by building a system that converts after cart close, not just during it.
KEY MOMENTS
03:10 - Why the week after cart close is your hottest conversion window
04:05 - How to carry launch momentum into your next cycle (instead of starting over)
08:45 - The segmentation strategy that tracks engagement and positions your downsell
10:15 - Bridge offers that build trust and lead to premium purchases (not discount sales)
17:05 - The low-budget retargeting system that works while you rest
17:55 - Why momentum dies when you don't have a post-launch profit system
18:20 - How to stay visible after cart close without burning out
CONNECT + RESOURCES
We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:
📝 → Take the free quiz to diagnose your launch system: launchbabes.com/quiz
ABOUT DIANA TORONTO AND TAYLOR MARKS
Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.
As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.
Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.
This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.
Launch Confidential is their new source for strategies and systems that just WORK.
ABOUT LAUNCH CONFIDENTIAL
Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off.
Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable, repeatable, and a whole lot more profitable.
Episode Website