The big question: how is a brand supposed to act during a pandemic? How can CEOs and brand owners serve their users in a meaningful way while still struggling to survive themselves? It’s not as simple as “We’re here for you” founder letters and reduced prices. To really serve your users, you have to read the room and know one thing - business may be slowing, but culture is accelerating.

9: What should brands be doing in the time of COVID-19?

Unseen Unknown is a brand and business strategy podcast about the hidden threads that connect even the most distant of cultural concepts. We look at the emerging trends and behaviors that may be pointing to a deeper truth and ask the bigger question, “Why is society moving in this direction, and how can we apply it to business?”

We believe if we can’t see it in our culture, then we can’t know it in the market. From retail and consumerism to politics, gender, identity and values, there are patterns everywhere that illuminate a path forward for brands. 

Your hosts, Jasmine Bina and Jean-Louis Rawlence, are brand strategists and futurists that explore these questions every day in their work for companies around the world. We’ll be interviewing thought leaders and domain experts both within brand strategy and outside of it.

Expect to hear from people from all walks of life: artists, scientists, CEOs, journalists, professors, technologists and everyone in between. 

If you’re a founder, leader, storyteller or creator, this podcast will compel you to think at a macro level you haven’t considered before.

We also write and publish videos on everything brand strategy. You can see all of that here: https://www.theconceptbureau.com/

Society & Culture

Business

Entrepreneurship

Philosophy

Marketing

Unseen Unknown is a brand and business strategy podcast about the hidden threads that connect even the most distant of cultural concepts. We look at the emerging trends and behaviors that may be pointing to a deeper truth and ask the bigger question, “Why is society moving in this direction, and how can we apply it to business?” We believe if we can’t see it in our culture, then we can’t know it in the market. From retail and consumerism to politics, gender, identity and values, there are patterns everywhere that illuminate a path forward for brands. Your hosts, Jasmine Bina and Jean-Louis Rawlence, are brand strategists and futurists that explore these questions every day in their work for companies around the world. We’ll be interviewing thought leaders and domain experts both within brand strategy and outside of it. Expect to hear from people from all walks of life: artists, scientists, CEOs, journalists, professors, technologists and everyone in between. If you’re a founder, leader, storyteller or creator, this podcast will compel you to think at a macro level you haven’t considered before. We also write and publish videos on everything brand strategy. You can see all of that here: https://www.theconceptbureau.com/

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9: What should brands be doing in the time of COVID-19?

9: What should brands be doing in the time of COVID-19?

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