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November 23, 2023

94. Using Pre-Launch Sales To Fund Early Growth w/ Taylor Sanford

37 minutes

Learn how Taylor Sanford sold $50k in pre-orders for his backyard game brand.

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Talking Points

00:00 - Introduction to Guest: Taylor Sanford

00:43 - Taylor's Background in eCommerce

03:44 - Navigating Challenges in a Unique Industry

05:40 - Assessing Product Potential: How to Know It Will Sell

08:46 - Insights into Product Development

11:47 - Timeline: From Product Development to the First Unit on Sale

14:17 - Achieving $50k in Pre-Orders

15:32 - Marketing Strategies for the Product

18:23 - Overcoming Logistics Challenges for European Expansion

22:24 - Expanding Reach and Finding New Customers

25:49 - Collaborating with Influencers and Sponsoring Athletes

31:43 - Advice for New Entrepreneurs

34:15 - Future Plans: What's Next in the Next 12 to 18 Months?

35:53 - Where to Connect with Taylor and Learn More About Premier Spike

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By Brand Builder University