In today’s show of So Much More, Carol interviews Kaylon Wetzel. Kaylon shares how new and aspiring entrepreneurs can come up with an authentic brand message that instantly resonates and builds an insanely loyal following.

Social media usage has gone through the roof. And if you do not have a social media presence in this day and age, you are missing out on a huge opportunity to connect with and serve your ideal audience.

Most entrepreneurs are already aware of this. Yet, we give in to fear and procrastination. And, we simply fail to get off the starting block.

If you fall into this bucket, Kaylon has some actionable tips to help you out.

First, we share how you can determine your ideal client avatar and then come up with an authentic brand message. 

When starting, many of us make the mistake of modeling our messaging on other successful people. If you do so, Kaylon points out that all your efforts are likely to fall flat. Whereas, if you are your authentic and vulnerable self, then you will surely attract your ideal clients.

Once you have done this, you then need to get better on camera so that you can create hyper-engaging brand videos to build a solid and loyal social media following.

But, how can you overcome your fear of being on camera? After all, reaching out to thousands of people is scary. How can you overcome this fear, and become comfortable with going Live on different social media platforms? 

Listening to this show will surely help you out. Tune in for some great nuggets!

What You Will Learn In This Show

• How to come with an authentic brand message that resonates with your target audience
• How to create hyper-engaging Facebook Lives
• How to overcome your fear of being on camera
• And so much more…