Naveen Velautham and Kenyan javelin World Champion Julius Yego started Invictus as a way to spread to gospel of sport beyond those with financial or geographic fortune.

And the International Olympic Committee have just selected Invictus as one of its top 25 global sportstech start-ups.

Yego taught himself how to throw a javelin by watching YouTube- the online scroll took him from novice to world’s best.

Velautham and Yego are taking this concept broad spec, with online coaching and mentoring videos sent direct to individuals who sign up. There’s also a two-way dialogue that allows for feedback and review.

This platform can apply to all sports; and go beyond pure skills- to mental toughness, mental health, injury prevention etc.

This kind’ve elite knowledge now falls within reach of those in remote physical locations, and those from disadvantaged socio-economic backgrounds.

It also provides branding opportunities for organisations looking to achieve social good, and additional income streams to athletes.