In this episode of "Educated, Empowered, Inspired," host Shelly dives into a marketing makeover strategy session with Jennifer Carici, a grant writer and founder of Carici Consulting. They explore practical strategies for building an engaged email list, focusing on email marketing essentials, crafting compelling lead magnets, and optimizing promotional efforts to attract the right audience.

Key Takeaways:

• Setting Clear Goals: Start with a six-month email list goal focusing on engagement and measurable actions like opens and clicks.
• Value of Engagement Over Size: An engaged smaller list can be more valuable than a larger, less responsive one.
• Ideal Client Identification: Knowing who your ideal clients are is crucial for effective list building and creating targeted lead magnets.
• Lead Magnets: Simplify your lead magnet to address common pain points and offer quick wins without overwhelming potential subscribers.
• Promotion Strategies: Consistently promoting your lead magnet is essential. Use tools like the List Building Growth Scorecard to track and enhance your promotional efforts.
• Persistence in Marketing: Regular and strategic promotion can help build momentum and increase the effectiveness of your email marketing.

Book a Session: Interested in a Marketing Makeover strategy session for your business? Click on the link in the show notes to schedule your call with Shelly.

Resources:

• Instagram- https://www.instagram.com/shellyniehaus/
• Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tips
• Women Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer