Bestselling author, Instagram influencer, YouTube star Make-Up Lisa Potter-Dixon is one of the beauty industry’s most respected names. After graduating with a degree in English literature and theatre, Potter-Dixon decided to pursue her life-long love of make-up. It was after taking a job managing the Benefit Cosmetics boutique in Covent Garden back in 2007 that she began to sow the seeds of her professional success. Today, she holds the title of Head Make-Up Artist for the brand, and has amassed a strong social media following thanks to her ability to take a catwalk trend and apply it to real women; creating everyday looks that enhance their natural beauty, not hide it. Listen to her Success Stories podcast to hear all about her inspiring beauty ethos, along with her advice for those starting out in the beauty industry; including tips for getting in the door and how to boost your social media following.

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