On this week’s episode of Product Marketing Life, host Mark Assini is joined by Farhan Manjiyani, Product Marketing Manager at Grafana Labs. The pair discuss what successful enablement looks like, what enablement material should be built and who should own its creation, common mistakes product marketers make when approaching enablement, and finally, Farhan’s framework for enablement success. 

A framework for enablement success | Farhan Manjiyani, Grafana Labs

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A framework for enablement success | Farhan Manjiyani, Grafana Labs

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