John Dwyer started his career in the retail marketing world, working with major brands and becoming a National Marketing Manager in his twenties. He later launched his own agency, where he built a name for creating bold, direct-response campaigns that delivered serious results.

He's now the founder of The Institute of Wow, best known for developing the Wow Strategy, a proven formula that helps businesses attract more customers using irresistible offers and clever incentives. His approach is all about cutting through the noise and getting real, measurable outcomes.

Today, John helps business owners across industries grow fast with his plug-and-play marketing systems and "Wow Injection Packages," giving even small businesses access to big-impact strategies without huge budgets.