Fiasco is a cool name, but what does it mean? Chaos. So what's in a name and does it really matter? How do customers and employees engage with the BRAND, not the name? James Boettcher joins The Chad & Cheese Podcast again to dive deeper into BRAND and also the RIGHTEOUS stuff that's just around the corner. Brought to you in close partnership with Smashfly. Let SmashFly help tell your story and keep relationships at the heart of your CRM. For more information, visit SmashFly.com today.