Most people create content from too much distance.

They guess instead of getting closer.

Let's look at why generic content happens, how to better understand the people you want to help, and why the best insights come from spending time about them, with them, and being them.

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I share these ideas weekly in my newsletter, ⁠⁠⁠⁠The Solo Sauce⁠⁠⁠⁠. Subscribe via the link in the description.

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The Solo Sauce is for solopreneurs and independent professionals building something of their own.

Short, sharp ideas on creativity, business, and staying sane while working solo.