Jo Lepore is Global Foresight Leader at Mars Wrigley. She moved to the USA about a year ago and works out of Hoboken, New Jersey.
In this episode of Sweathead, Jo takes us through how she approaches her work, the work of a snack futurist.
This kind of work might be of interest to a few agency strategists and Jo helps us understand how to make it work that the rest of a business will want to engage with rather than ignore or just use as lunchtime entertainment.
Jo also publishes her own podcast. It’s called Looking Outside.
You can find out more here: https://www.looking-outside.com/
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Find out about our 4-week virtual summer camp at http://www.sweathead.com.

It starts on July 21, 2022. It's for our annual members.
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A Snack Futurist Shares Her Insight Into Foresight - Jo Lepore

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.

You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

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Rob Estreitinho and I have just dropped a deck for you. It's called "Stop Collaborating And Listen".
In it, we discuss why workshops are being forced on everyone right now, how this isn't always a good thing, and what to do about it.
You can find the deck here:
http://bit.ly/stopcollaboratingandlisten

Stop Collaborating And Listen - Why Do Workshops Defeat Us? - Rob Estreitinho, Salmon Theory

You can find out about our upcoming masterclasses at http://www.sweathead.com


Mark is here:
http://www.instagram.com/markpollard

Top Ten Strategist Traits - Live From Hell's Kitchen

Alexandre Kazuo Kubo and Lucas Ribeiro are Associate Creative Directors at McCann New York. Recently, they published a guide on having and expressing award-winning advertising ideas.
It's relatively rare for employed big-agency creatives to publish like this so I took the opportunity to get them to talk us through their free guide while forcing them to indulge me in my love of Brazil and Brazil funk.


Their guide is here:
https://docs.google.com/presentation/d/1Vv4yXzNDyDnoaAdDKTh_2W99OrzNZRy_Y_j1feoanx8/edit?pli=1#slide=id.g2ad8616ace2_0_96


Lucas is here:
https://www.linkedin.com/in/lucasantunesribeiro/


Kazuo is here: 
https://www.linkedin.com/in/alexandre-kazuo-kubo-33189177


Mark is here:
http://www.instagram.com/markpollard

How To Have Award-Winning Ideas - Alexandre Kazuo Kubo, Lucas Ribeiro

Camilla Petty recently released a workshop guide from 15 years of experience in advertising. I've run hundreds of these things and have thoughts. So we got together to discuss what makes a workshop work as well as the things that don't.


You can get 25% off Camilla's guide using the code SWEATY at checkout: https://oddkid.co/store/brandstrategyworkshopguide


You can find Camilla here: https://www.linkedin.com/in/camillagrey/


You can find Mark here:
http://www.instagram.com/markpollard

The Wrongs And Rights Of Brand Strategy Workshops - Camilla Petty

Michael Miraflor is Chief Brand Officer at Hannah Grey Venture Capital. His agency life started in media agencies then lead him to MediaLink and, now, into VC.
In this episode, we discuss his journey as well as what exactly he is doing right now.


You can find Michael here: https://www.linkedin.com/in/mirateck/
You can find Mark here: http://www.instagram.com/markpollard

A Snack Futurist Shares Her Insight Into Foresight - Jo Lepore

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