More or Less: Behind the Stats

A TikTok tale

11.21.2021 - By BBC Radio 4Play

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Nowadays if you are an academic and who needs some participants for a study you go online, but over the summer academic studies were inundated with participants who all happened to be teenage girls ... we explore how one TikTok can tip the balance of data gathering. Presenter: Tim Harford

Producer: Chris Flynn (Image: TikTok logo is displayed on a smartphone screen/Getty/NurPhoto/contributor)

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