Aaron Shelley explains the meaning and application of momentum and values to families and businesses. He and his friends always seemed to be primed for success. He grew up in a suburban neighborhood with ten boys who became his friends. They went to the same church and schools while also participating in the same scout troop. He played sports in the street almost every day. He regularly played video games and board games together. Each family had about the same amount of money and had two parents at home. He and his friends were living the American middle-class lifestyle. After high school, each went their separate ways. He learned his best friend's parents divorced two years after high school. As he grew older, he went to college, got married, got an engineering and business degree, had four kids, and started a business. One friend became a lawyer, got married, and then got divorced. One had six kids, serious health issues, and worked a blue-collar job for a logistics company. One started his own construction company and had four kids. And one was sentenced to life without parole for the rape and attempted murder of a twenty-year-old woman. How can lifestyles be so different when they seem to be the same?