QBQ! goes B2B! Kristin joins John DiMare on The Awesome Impact B2B Sales Podcast to unpack how The Question Behind the Question® empowers sales leaders to stop blaming, start owning, and lead with action. Hear how accountability transforms teams, reduces excuses, and changes results — from the sales floor to the family room.

👉 Listen as Kristin and John connect the dots between personal accountability and professional performance — and why every sales pro needs a little QBQ! in their toolkit.

In this episode of the Awesome Impact B2B Sales Podcast, host John interviews special guest Kristin Lindeen, speaker and facilitator for QBQ, Inc. Kristin shares her personal and professional journey with QBQ—The Question Behind the Question—highlighting the importance of personal accountability. The discussion covers how asking better, action-focused questions can transform both personal life and business dynamics. Kristin offers practical insights into eliminating blame, victim thinking, and procrastination, emphasizing that personal accountability starts with changing oneself. The episode also delves into how QBQ principles can be effectively applied to parenting and managing sales teams, making it a must-listen for anyone looking to improve their mindset and effectiveness in various aspects of life.

00:00 Introduction to the Awesome Impact B2B Sales Podcast
00:37 Meet Kristin Lindeen: Special Guest Introduction
01:41 Understanding QBQ!: The Question Behind the Question
03:46 The Power of Personal Accountability
10:29 Applying QBQ! in Professional and Personal Life
16:29 Real-Life Examples of QBQ! Impact
18:58 A Parenting Win and Its Lessons
20:07 Applying Parenting Lessons to Business
21:04 The Power of Curiosity in Sales
22:52 Asking Better Questions for Success
25:08 Connecting and Sharing Resources
30:03 Final Thoughts and Reflections

Thanks for joining us today!

Find out more about QBQ! training opportunities at www.QBQ.com.

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