Authenticity is a buzz word these days. Not only is it what people are gravitating towards, but you're likely noticing more businesses embracing it in their marketing.

In this episode, dear friend and luxury wedding photographer Julie Livingston joins me and we do a deep dive into what it means to be authentic in your marketing, why it is so important, how it fosters trust, and how it can lead to your ideal clients. There may or may not be a brief case study on Taylor Swift and Travis Kelce's relationship, and why the world is going nuts over it. You'll also hear the funny story behind the "Wine Me Dine Me" name.

You can follow Julie Livingston Photography on instagram. View her work at julielivingstonphotography.com.

Keep up with us @reaganevents and at reaganevents.com.