117. Adam Markel: Enrollment is Never Leaving Your Audience Behind

Adam Markel is a speaker, author and entrepreneur, who inspires, empowers and guides people to achieve massive and lasting personal and professional growth. A recognized expert in the integration of business and personal development, Adam speaks and mentors around the globe in the areas of business, entrepreneurship, leadership, and transformation. His latest book is the best selling PIVOT: The Art and Science of Reinventing Your Career and Life. Adam also hosts The Conscious PIVOT podcast, where he shares his insights on pivoting in today’s fast paced market and interviews experts, innovators and influencers to share their stories and wisdom in the areas of business and life.

Enrollment is Never Leaving Your Audience Behind

Enrollment = relationship. In context of sales, people talk about “closing” sales. Enrollment is opening relationships with no end in mind, and never leaving people behind. Relationship is something that you open and don’t close it.

Common mistakes speakers and trainers do in enrollment

* The number one mistake is: Not Pausing. A speaker keeps speaking without noticing that some people could not follow you and were left behind, not asking questions to the audience.

* Speaking from your head only. Make sure you speak from your heart too, keeping a balance.

* Being too ego-centered, talking about things you are interested in but not listening to your audience very well.

* Not recognizing different learning styles. Everybody learns differently, that is why a trainer should involve the audience in talking, writing, even touching.

Great examples of enrollment

There are trainers and organizations doing enrollment. Look for “accelerated learning,” “superlearning.” Often NLP trainers are great examples too. In particular trainers such as Jay Abraham, Ken Honda, and Jack Canfield.

Finally, the best TED talks do fabulous at enrolling.

Related: Great Speakers are Great Facilitators

Favorite quotation

“I love my life”

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