Adobe has released its new Firefly Video Model, which is integrated into Premiere Pro and available on their Firefly web app.

This model powers several new tools including Generative Extend, which allows editors to extend video clips by up to two seconds, and Text-to-Video and Image-to-Video, which allow users to generate videos based on text descriptions or reference images.

These tools are currently limited to generating five-second clips at 720p resolution, but they offer potential for streamlining video production and exploring new creative possibilities. Adobe emphasizes the model's "commercially safe" training data and integration of Content Credentials, addressing concerns about legal implications and ownership rights of AI-generated content.