The Livelihood Podcast

By Entrepreneur Luke Emery & Product Designer Alex Peet

What's The Livelihood Podcast about?

The Livelihood is a podcast that follows two entrepreneurs, Luke Emery and Alex Peet, as they run and launch businesses online. It's an inconsistent, real and unfiltered look into what it's really like running businesses and being financially independent.

Download our free app to listen on your phone

The Livelihood Podcast episodes:

11.28.2021
Interview with Sam Whetton - Reika Founder & Bag Designer
Sam has just successfully crowdfunded his first product using Kickstarter. We get the inside scoop on the reality of what it takes to do something like this. We also discuss the current state of crowdfunding and the sometimes weird psychology...
11.02.2021
Luke's NFT Story - Buckle Up.
We've been busy. Luke has been busy on another level. He put it as "the most stressful period of his entire working life" He explains how he launched an NFT, and the results were, to put it simply, bonkers. The livelihood is...
09.27.2021
S2E3 - The business boys are back
We talk NFTs, being grateful, masked guru & running small businesses.
08.02.2021
Copywriting is boring, but it will make you sacks of money // Masked Guru // How Tik-Tok Got Made
In this episode we talk about copywriting and get some tips from a pro who has written copy for one of the world's most popular brands. We read from The Masked Guru, which is a business book Luke was gifted by...
07.12.2021
Episode 1 Season 2 - Back with a brand new season. Reading from the Masked Guru // Is Mark Cuban actually good or just really lucky??
We're back with a brand new season! You can now watch us too on youtube via https://youtu.be/f7JAocn3KCs The Livelihood Podcast with Luke Emery & Alex Peet (we dropped Lockdown since we're all sick of the idea). In this episode we go through...
06.09.2021
EP#79 - How to Launch & Market an Etsy Store & Luke Discusses His New Etsy Product Research Tool
In this episode we talk through some of the strategies that Alex has been advised to execute over his new product launch via Etsy. How is he going to use his social channels to drive traffic through to his site...
05.28.2021
EP#78 - How Keto Will Make You Work Better + The Best Way To Get Clients Without Making Cold Calls
Alex has been in ketosis for the past few days to try and improve his focus to get some important tasks done for his business, and we explain why we think the keto diet can be beneficial for enhanced brain...
05.19.2021
EP#77 - How to Quit Your Job & Be Eternally Happy, No Bullshit.
(Well... maybe a sprinkle of bullshit). In this episode we discuss some techniques on how you can quit your job and become financially independent. We also discuss why some people have this as their ambition and some don't, it's not for...
05.12.2021
How To Do Marketing The Right Way & How To Market Products On Etsy + The Secret Amazon Algorithm Hack No One Is Talking About
In this episode we explore how you can use Etsy to sell your products. We'll be looking at the different marketing strategies and exploring the best tactics for selling on Etsy. The advice in this episode is universal, we just love...
05.05.2021
EP#75 - "How to Get Rich Without Getting Lucky" Our Favourite Naval Ravikant Quotes - Forget Every Business Book & Just Read His Tweet Storm
Naval Ravikant is a enormously clever individual that's thought for hours upon hours about creating value and how to profitably grow businesses. We're both huge fans of his, so in this episode we review some of our favourite quotes from...
04.28.2021
EP#74 - How To Start An Online Business In 2021, & The 2 Key Elements To Make It Successful
In this episode we look at how to start an online business online in 2021. We go over the core concepts everyone should know before they start a business, and discuss how and when you should implement those. We ask...
04.13.2021
EP#73 - How to Budget Yourself Into Financial Freedom - How to Organise Your Business Chaos with Alex's Two Pillars of Modern Business © - How to Actually Get People to Watch your Social Media Posts
In this episode we discuss budgeting, we reflect on how we both used to be massively in debt and waiting for the next pay slip. What changed so we were able to invest into businesses? Alex discusses how his strategy allowed...
04.08.2021
EP#72 - Being Market Lead VS Product Lead, Pro's and Con's. Custom Weed Grinders? + Luke Rescues a Beaten Street Dog
Alex has recently made the move from Cornwall to Spain as the digital nomad lifestyle consumes him. After strolling round a quaint marketplace looking at the strange bric and brac wears of old men that no one wants to buy; he...
04.04.2021
EP#71 - Selling on Amazon US - Is it Worth it?? Social Media Strategy - The Podcast is One Year Old!
In this 1 year anniversary episode we laugh at all the business ideas we've come up with on the show, including selling trousers to the Police. We discuss whether Alex should move his Amazon business to the US and go...
03.27.2021
EP#70 - Luke Sold His Business After 10 Months! + Investing In Businesses & Alex's New Product Launches
Big News - Luke sold Van Woof! If you don't follow the show, here is a brief summary - Van Woof was started as a 2 week competition between Luke and Alex to see who could make the most money selling...
03.18.2021
EP#69 - Apprentices, Embarrassing Stories & the Imposter Syndrome
Alex is getting an apprentice for his business. We discuss the programme in the UK he used to get one, paid for by the government and what training he's going to put in place for them. We talk about feeling...
03.11.2021
EP#68 - We Debate Luke's Latest Billion Dollar Business Ideas (seriously), Alex's Two £1,000 Sales Days & Why Being Insanely Rich Could Be the Right Goal
Luke is already thinking about his next business ideas... He wants to build something big, but he doesn't know what he's talking about or doing, so he approaches Alex (who acts as his business creation consultant). Enjoy while Luke pitches his 2...
03.04.2021
EP#67 - Mastering Stress & Entrepreneurship - Social Media Marketing Strategy - Is it Possible to Move Around Whilst Running a Business??
In this episode we discuss how we've both had some of the most stressful weeks of our lives, trying to orchestrate house moves and business moves whilst keeping everything running. Luke has just moved to Vietnam and is recording the podcast...
02.15.2021
EP#66 - Luke's New Billion Dollar App Idea - Why Software Businesses Are Endlessly Scalable & Investable - Why Thinking Big is Sometimes the Way Forward
In this episode Luke talks Alex through his new software concept for sharing audio. We discuss how difficult it can be to get an app off the ground. We also cover the key reasons why so many people are starting...
02.10.2021
EP#65 - Three Business Ideas to Start in 2021 | The 1 Month 300km Running Challenge | We PROVE UFOs are real (this is clickbait :0) |
In this episode we talk about the 3 business ideas that we think are great to start in 2021 and most importantly why we think they are important in such a strange year. B2B service based businesses - As businesses have...
02.01.2021
EP#64 - Gamestop Share Reddit Blowout / Value Investing - What to do with your spare money / Tony Robbins "Unshakeable" & Our REAL Opinions on National Lockdowns
In this bumper episode we cover the latest story about how one reddit thread drove the share price of the GameStop sky high. We talk about value investing and why it's important to put your money into businesses that consciously...
01.27.2021
EP#63 - Do you ACTUALLY have what it takes to run a modern business? Plus our take on Bubble.io - The drag and drop web app creator & Dan Pena is crazy!
This episode we look back at the stereotypical businessman of the 80s and 90s and see if those skills are still relevant today. We also talk about Luke's new favourite website bubble.io, a drag and drop web app creator that...
01.21.2021
EP#62 - Everything we know about customer experience & how to stop monumental F*CK UPS in your business
This episode we discuss why customer experience suddenly becomes a gigantic task when running an online business. With so many orders to process, how can you keep on top of every little adjustment or requirement each customer has. When a...
01.13.2021
EP#61 - Luke's BBC Appearance, Alex's First Week & David Goggins Can't Hurt Me
In this episode we listen to Luke's BBC The One Show appearance for vanwoof.com, the company he started as a challenge on the show. Alex discusses how he is feeling after his first week as a full time entrepreneur. We review David...
12.30.2020
EP60 - 2020 was AWESOME!!!! We review how the podcast changed our lives
2020 was undoubtedly an incredibly difficult time for everyone on earth, but the honest truth is that it was the best year for both of us. We've been very lucky not to have the virus effect us and our families,...
12.08.2020
EP#59 - Is Black Friday a Black Mark on Your Business? Does Discounting Hurt Your Brand More Than Help it?
In this episode we discuss the effects of discounting on your business. Does it impact the value that you can offer the customer over the long term or turn them into deal seeking missiles? Is black Friday a good thing...
11.25.2020
EP#58 Luke's $70k+ November Selling Pet Portraits - Inside the business
In this episode Luke and Alex discuss the issues Luke is having with his rapidly expanding pet portrait business that currently has over 25 people working, and doing $4k+ a day in revenue. They deep dive into the scaling issues Luke...
11.15.2020
EP#57 - What Company has the Worst Branding on Earth? How Has Donald Trump's Personal Brand Survived?!
In this episode we talk about some brands that have reached global recognition but can still be considered technically terrible. We're not professional graphic designers, but we are opinionated about brand so I guess that's something. We watch the best video...
11.11.2020
EP#55 - How to NOT Make Money Online in 2021 - Fake Gurus, Courses and Funnels
If you listen to this podcast you almost definitely watch similar videos on Youtube and follow similar accounts on Instagram. So you probably get served a LOT of ads by internet marketers trying to sell you courses in dropshipping, Amazon...
11.03.2020
EP#54 - Is Brand Still Important When Selling Online? Why did Burberry burn $37 million worth of stock to apparently preserve their brand?
This episode is all about brand, and how it's changed over the years to being something that has morphed into something everyone's not as familiar with. What the hell is a brand anyway, is it just a reputation, is it a...
10.28.2020
EP#53 - Distracted Again!? How to do focused work
Doing focused work is really hard, especially if you are an entrepreneur with distractions being thrown at you all day. We are definitely no experts in doing focused work, but we talk about a few things that might be able to...
10.20.2020
EP#52 - Streetwear brand Supreme made and sold a f**king brick?! A business creates value, then sells it, so if you don't understand the fundamental value you're creating you're going to miss the mark
We break down the 10 forms of value and how you can use it to get ahead. There are loads of different types of value out there, most business owners don't really know what business they're in. Is it important? Will...
10.17.2020
EP#51 - The 10 WORST Pieces of Advice to Ignore When Starting a New Business
Follow your passion - but sometimes I think fuck it and do that anyway. Write a lengthy business plan - the longer you spend in theory the more bogged down with the details you will become - focus on the product...
10.09.2020
EP#50 - All About PR - How to get your first mention in a publication and using that to scale into landing the big dogs
We discuss how Luke used the Stepping Stone Method™ to appear in his local newspaper, then used that to potentially bag a massive spot on a nationwide tv show, The One Show. We talk about all the things that you...
10.02.2020
EP#49 - Virtual Assistants - Hire University Educated Professionals for Under $500 a Month. Everything you need to know
In this episode we discuss everything you need to know about hiring virtual assistants. Luke has just gone through the process of hiring his first salaried employee, and he goes through the process, as well as what you should expect....
09.30.2020
EP#48 - Mining for Online GOLD - How can selling leads can earn you THOUSANDS of dollars of passive income regularly - Featuring Digital Marketing Expert Jyles Kerr-Smith
Did you know people are buying and selling leads online every day and no-one is really talking about this? In this episode we break down what leads are and cover the following topics with our inhouse digital marketing expert Jyles...
09.22.2020
EP#47 - FAST BUCKS CHALLENGE 3 - Can we pilot a successful service based business in less than a month?
Tune in as we discuss our latest harebrained scheme to spin a profit with a new business idea in less than a month. This time we're talking about a service based business utilising QR codes to encourage people to book...
09.17.2020
EP#46 - Is Social Media Polarising Society and Heading Us Straight Into Civil War?? Netflix Documentary Social Dilemma Explored
In this episode we debate the latest documentary called Social Dilemma on Netflix. @JennnRavenna - Twitter "The Social Dilemma on Netflix is maybe the most important documentary of the year. We know we’re being manipulated by social media & having our psychology used...
09.11.2020
EP#56 - The Big Reveal - Alex has gone nuts and Quit his Very Good Job without any income - is he insane or does he have a plan?
It's official, Alex has left his full time job in pursuit of setting up his own business. Find out why he did it and what his thought processes were before considering doing the same yourself. Burn the ships!
09.11.2020
EP#45 - Wandering Earl has been travelling for 20 years non-stop. He has visited over 170 countries and set up multiple businesses in the process. Find out how he did it & hear his powerful business a
In this episode we meet Earl, first name Derek, and talk about how he's managed to sustain himself for over 20 years as he travels from place to place. This was one of our favourite episodes and felt the advice...
09.07.2020
EP#44 - Meet Inventor Arnold Du Toit, who's invention was so in demand he was inundated with orders, raised a bunch of investment but eventually resulted in a long legal battle - but would he change t
Join us as we talk with inventor Arnold Du Toit who's story starts off pretty ordinarily until his product gets so popular it spirals out of control in a flurry of huge order lists investment rounds and eventually legal disputes....
09.02.2020
EP#43 - We Figured Out the Secret for a Successful Social Media Channel! (Like really, we think we've got it)
Social Media Marketing - Where We’ve Gone Wrong & The Right Way to Drive Organic EngagementTreat social media like a tv channel - go there for the social media and put up with the ads - intersect this valuable content...
08.31.2020
EP#42 - The 7 Best Business Books that We Actually Recommend Reading, from Our Combined Twenty Years of Learning
In this episode Luke and I discuss our favourite entrepreneurial books from the last ten years of educating ourselves each in the space. We heavily caveat this episode to say that if you really want to start a business, don't...
08.27.2020
EP#41 - Don't Sell On Amazon FBA! Listen To This Before Starting an Amazon Business...
This episode is a rant about the problems with using Amazon FBA as your business model. Alex and Luke have both been selling on Amazon for a few years, and like any seasoned Amazon sellers they have encountered the countless...
08.23.2020
EP#40 - 7 Side Hustles You Can Start Today & Our Honest Opinion On Which you Should Try
Side hustles are an important element of becoming more financially independent. Since we believe business is a skill that takes practice, it's also important to familiarise yourself with making transactions with customers. The more customers you serve, the more confident...
08.18.2020
EP#39 - Luke's $1,000 Day Etsy Store. How He Turned His Podcast Challenge Into an Automated Profit Machine.
In this episode Luke talks about his Etsy store that he created from the first Fast Bucks Challenge in episode 14 from nothing to doing his first $1,000 day. The store generated $4,700 in sales in the last 30 days, and...
08.13.2020
EP#38 - The realities of taking an invention to market: $600k product launches, factory disputes & working on the line xmas day.
Join us as we talk with Jim Rhodes, who along with Barney Mason, designed, crowdfunded and manufactured their product. We discuss the highs and the lows of running a hugely successful product launch and then the realities of getting the...
08.10.2020
EP#37 - What to do if your Business is in a Slump - How to Cross The Chasm of Stress, Uncertainty and Stagnation
If you are a small business owner you have probably felt the feelings of being stuck in a rut or that your business is stagnating. It often creates an overwhelming stress in your life that can have a negative impact...
08.07.2020
EP#36 - Lean into Public Speaking - Get Over Your Fear and Sell Better, Present Better, Speak Better and Feel More Relaxed Whilst Doing It
In this episode Alex takes us through how he's gone from a nervous / petrified public speaker to feeling a lot more relaxed and feeling confident. You get to hear the most embarrassing stories from when Alex fell apart on...
08.04.2020
EP#35 Why Capitalism is Good for Everyone...Even Socialists
In this episode we argue that capitalism is a force for the good of society, by driving innovation which has given us an incredible quality of life compared with our ancestors. WARNING: This is an opinion piece. We are not experts...

What's The Livelihood Podcast about?

Download our free app to listen on your phone

The Livelihood Podcast episodes:

Interview with Sam Whetton - Reika Founder & Bag Designer

Luke's NFT Story - Buckle Up.

S2E3 - The business boys are back

Copywriting is boring, but it will make you sacks of money // Masked Guru // How Tik-Tok Got Made

Episode 1 Season 2 - Back with a brand new season. Reading from the Masked Guru // Is Mark Cuban actually good or just really lucky??

EP#79 - How to Launch & Market an Etsy Store & Luke Discusses His New Etsy Product Research Tool

EP#78 - How Keto Will Make You Work Better + The Best Way To Get Clients Without Making Cold Calls

EP#77 - How to Quit Your Job & Be Eternally Happy, No Bullshit.

How To Do Marketing The Right Way & How To Market Products On Etsy + The Secret Amazon Algorithm Hack No One Is Talking About

EP#75 - "How to Get Rich Without Getting Lucky" Our Favourite Naval Ravikant Quotes - Forget Every Business Book & Just Read His Tweet Storm

EP#74 - How To Start An Online Business In 2021, & The 2 Key Elements To Make It Successful

EP#73 - How to Budget Yourself Into Financial Freedom - How to Organise Your Business Chaos with Alex's Two Pillars of Modern Business © - How to Actually Get People to Watch your Social Media Posts

EP#72 - Being Market Lead VS Product Lead, Pro's and Con's. Custom Weed Grinders? + Luke Rescues a Beaten Street Dog

EP#71 - Selling on Amazon US - Is it Worth it?? Social Media Strategy - The Podcast is One Year Old!

EP#70 - Luke Sold His Business After 10 Months! + Investing In Businesses & Alex's New Product Launches

EP#69 - Apprentices, Embarrassing Stories & the Imposter Syndrome

EP#68 - We Debate Luke's Latest Billion Dollar Business Ideas (seriously), Alex's Two £1,000 Sales Days & Why Being Insanely Rich Could Be the Right Goal

EP#67 - Mastering Stress & Entrepreneurship - Social Media Marketing Strategy - Is it Possible to Move Around Whilst Running a Business??

EP#66 - Luke's New Billion Dollar App Idea - Why Software Businesses Are Endlessly Scalable & Investable - Why Thinking Big is Sometimes the Way Forward

EP#65 - Three Business Ideas to Start in 2021 | The 1 Month 300km Running Challenge | We PROVE UFOs are real (this is clickbait :0) |

EP#64 - Gamestop Share Reddit Blowout / Value Investing - What to do with your spare money / Tony Robbins "Unshakeable" & Our REAL Opinions on National Lockdowns

EP#63 - Do you ACTUALLY have what it takes to run a modern business? Plus our take on Bubble.io - The drag and drop web app creator & Dan Pena is crazy!

EP#62 - Everything we know about customer experience & how to stop monumental F*CK UPS in your business

EP#61 - Luke's BBC Appearance, Alex's First Week & David Goggins Can't Hurt Me

EP60 - 2020 was AWESOME!!!! We review how the podcast changed our lives

EP#59 - Is Black Friday a Black Mark on Your Business? Does Discounting Hurt Your Brand More Than Help it?

EP#58 Luke's $70k+ November Selling Pet Portraits - Inside the business

EP#57 - What Company has the Worst Branding on Earth? How Has Donald Trump's Personal Brand Survived?!

EP#55 - How to NOT Make Money Online in 2021 - Fake Gurus, Courses and Funnels

EP#54 - Is Brand Still Important When Selling Online? Why did Burberry burn $37 million worth of stock to apparently preserve their brand?

EP#53 - Distracted Again!? How to do focused work

EP#52 - Streetwear brand Supreme made and sold a f**king brick?! A business creates value, then sells it, so if you don't understand the fundamental value you're creating you're going to miss the mark

EP#51 - The 10 WORST Pieces of Advice to Ignore When Starting a New Business

EP#50 - All About PR - How to get your first mention in a publication and using that to scale into landing the big dogs

EP#49 - Virtual Assistants - Hire University Educated Professionals for Under $500 a Month. Everything you need to know

EP#48 - Mining for Online GOLD - How can selling leads can earn you THOUSANDS of dollars of passive income regularly - Featuring Digital Marketing Expert Jyles Kerr-Smith

EP#47 - FAST BUCKS CHALLENGE 3 - Can we pilot a successful service based business in less than a month?

EP#46 - Is Social Media Polarising Society and Heading Us Straight Into Civil War?? Netflix Documentary Social Dilemma Explored

EP#56 - The Big Reveal - Alex has gone nuts and Quit his Very Good Job without any income - is he insane or does he have a plan?

EP#45 - Wandering Earl has been travelling for 20 years non-stop. He has visited over 170 countries and set up multiple businesses in the process. Find out how he did it & hear his powerful business a

EP#44 - Meet Inventor Arnold Du Toit, who's invention was so in demand he was inundated with orders, raised a bunch of investment but eventually resulted in a long legal battle - but would he change t

EP#43 - We Figured Out the Secret for a Successful Social Media Channel! (Like really, we think we've got it)

EP#42 - The 7 Best Business Books that We Actually Recommend Reading, from Our Combined Twenty Years of Learning

EP#41 - Don't Sell On Amazon FBA! Listen To This Before Starting an Amazon Business...

EP#40 - 7 Side Hustles You Can Start Today & Our Honest Opinion On Which you Should Try

EP#39 - Luke's $1,000 Day Etsy Store. How He Turned His Podcast Challenge Into an Automated Profit Machine.

EP#38 - The realities of taking an invention to market: $600k product launches, factory disputes & working on the line xmas day.

EP#37 - What to do if your Business is in a Slump - How to Cross The Chasm of Stress, Uncertainty and Stagnation

EP#36 - Lean into Public Speaking - Get Over Your Fear and Sell Better, Present Better, Speak Better and Feel More Relaxed Whilst Doing It

EP#35 Why Capitalism is Good for Everyone...Even Socialists