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AEO as a Distribution Channel for Apps: Ekaterina Gamsriegler, Head of Marketing at MyGroove
In this mini episode, Andy sits down with Ekaterina Gamsriegler, the Head of Marketing and Growth at MyGroove, to discuss her journey from SEO to mobile app marketing. They explore the evolving challenges that growth and marketing teams face, particularly for apps in an increasingly crowded app market.
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By Andy Carvell (Phiture)In this mini episode, Andy sits down with Ekaterina Gamsriegler, the Head of Marketing and Growth at MyGroove, to discuss her journey from SEO to mobile app marketing. They explore the evolving challenges that growth and marketing teams face, particularly for apps in an increasingly crowded app market.