Through working with clothing brands in the AE Membership Program, and through our consulting assignments, we see 5 major reasons why customers aren't buying from certain brands. Some of you have been running your brand for years and you now see a decline in sales. And many of you haven't launched your brands yet, and want to be better prepared for pitfalls that can be avoided before your launch.
In this episode we are bringing attention to why you aren't selling and what you can do about it.
Show notes at apparelentrepreneurship.com

AEP031 - 5 Reasons Why Your Customers Don't Buy Your Products

In The Apparel Entrepreneurship Podcast, Ana and Klas Kristiansson - apparel industry experts, authors, and speakers will discuss hands-on tactics touching all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product, marketing, sales, community, e-commerce, and entrepreneurship. You’ll also hear inspiring interviews with industry experts and entrepreneurs about their tips and journeys in this fast-paced industry. A must-listen for everybody that is running an apparel brand or is working with apparel.

Arts

Literature

Performing Arts

Design

Food

Fashion & Beauty

Visual Arts

We’ve worked with hundreds of brands and many of them have this in common 

Figure Out What Your Clothing Brand Is About | AEP078

If you're aiming to elevate your clothing brand, this episode "How To Grow Your Clothing Brand - Part 2 - Collection & Product" is a must-listen. 

Ana & Klas from Apparel Entrepreneurship and Desinder talk about: 

✅ Emphasizing sustainability is non-negotiable. With 67% of consumers prioritizing eco-friendly purchases, it's clear that environmental consciousness is central to your brand's appeal.

✅ Adopting a quality-over-quantity approach to your product line is crucial. Remember, a significant portion of your brand's success is likely to come from a small percentage of your offerings.

✅ Building strong relationships with your suppliers is key to ensuring product quality and operational efficiency. These partnerships are foundational to your brand's ability to innovate and respond to market demands.

✅ Collecting and acting on feedback from both customers and suppliers is essential for continuous improvement and alignment with market needs.
Innovation should be at the heart of your strategy, involving new materials and designs to keep your brand at the forefront of the industry.

✅ Consider consolidating your suppliers to streamline operations, reduce costs, and foster closer partnerships for enhanced quality and sustainability.

✅ Smart use of colors and diligent data analysis can guide your decisions on which styles to continue and which to revise or discontinue.

✅ Carefully planning your product range to ensure a coherent collection where each item complements rather than competes with the others will optimize your sales potential.

This guide is a concise roadmap for any clothing brand looking to grow in a sustainable, strategic manner. Watch the full video for detailed insights and actionable strategies to take your brand to the next level.

How To Grow Your Clothing Brand - Part 2 - Collection & Product | AEP077

In this episode "Why You Should Build a Collection with an Outfit Perspective," we talk about why you should look at your fashion collection through the lens of complete outfits rather than individual pieces. This perspective shift not only aligns more closely with consumer behavior but also offers invaluable insights into the cohesion of your collection, optimizing material use, and streamlining marketing and sales efforts. See the impact this strategy can have on your brand's aesthetic appeal, operational efficiency, and market success. This approach can transform your collection presentation, making it a powerful tool for both marketing and website engagement. 

Apparel Entrepreneurship: https://www.apparelentrepreneurship.com/
Desinder: https://www.desinder.com/

#FashionDesign #CollectionDevelopment #clothingbrand

Why You Should Build A Collection With An Outfit Perspective | AEP076

Welcome to the first part of our series dedicated to growing your clothing brand. This episode focuses on the foundational elements of business and operations, crucial for navigating the complexities of today's fashion industry.

In this episode of the Apparel Entrepreneurship Podcast, we provide a comprehensive look into the strategies and practices essential for the growth and sustainability of your apparel brand. With a focus on addressing current global challenges and the importance of a solid operational backbone, our aim is to offer insightful, applicable guidance for brand owners across the spectrum.

Highlights Include:
Building a Purpose-Driven Brand: An exploration of how to define and integrate core values into your brand identity, ensuring resilience and relevance in a competitive market.

Enhancing Operational Efficiency: Practical advice on streamlining business processes to improve efficiency, reduce costs, and maintain quality.

Goal Setting and Strategic Planning: Guidance on establishing clear, actionable goals and developing a roadmap for achieving them, critical for focused growth.

Financial Management Insights: Tips on managing your brand’s finances, from optimizing margins to strategic investment, ensuring financial health and the potential for expansion.

Engaging with Your Audience: Strategies for cultivating a strong relationship with your customer base, building loyalty, and a sense of community around your brand.

This video is for fashion entrepreneurs seeking to strengthen their brand’s foundation and navigate the path to growth with confidence. Our approach combines industry expertise with practical solutions, designed to be directly applicable to your business.

Apparel Entrepreneurship: https://www.apparelentrepreneurship.com/
Desinder: https://www.desinder.com/
Costing Sheet: https://www.apparelentrepreneurship.c...

6-Step Startup Course: https://academy.apparelentrepreneursh...

Stay connected with our newsletter: https://www.apparelentrepreneurship.c...#clothingbrand #clothingbusiness #fashionbusiness


How To Grow Your Clothing Brand - Part 1 - Business & Operations | AEP075

In this episode of the Apparel Entrepreneurship Podcast, we talk about how to start and run a sustainable clothing brand. You'll learn the fundamentals of starting and running a sustainable and responsible apparel business.


We cover what it means and how to implement sustainability in:
✅  Brand values & mission
✅  Marketing
✅  Collection & design
✅  Sourcing & manufacturing
✅  Packaging
✅  Logistics
✅  Product care & afterlife
✅  Sales & communication


Sustainability is becoming increasingly important to consumers, and the fashion industry is no exception. We discuss how a clothing brand can be more sustainable in all stages from idea to sales.


We start by discussing the importance of sustainability and the challenges the fashion industry faces. We then discuss the different ways that you can make your brand more sustainable, including:
✅  Choosing sustainable materials
✅  Using sustainable manufacturing processes
✅  Reducing waste and pollution throughout your supply chain.
✅  Packaging your products in sustainable materials.
✅  Marketing your brand in a sustainable way.


We also share tips for building a loyal customer base and positively impacting the environment. We talk about the importance of transparency, storytelling, and community engagement.




AEP031 - 5 Reasons Why Your Customers Don't Buy Your Products

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