In this AI marketing podcast episode, Dan Sanchez dives deep into one of the most underrated AI capabilities available in ChatGPT: its Deep Research tool. While the AI world buzzes with talk about autonomous agents, Dan reveals how this built-in feature can outperform them by giving marketers unparalleled insight into their customers. He explains how Deep Research goes beyond a simple web search, dedicating 30-40 minutes to iterative, thoughtful analysis of internet data, and shows how to use a 12-part prompt pack to harness it effectively. From decoding audience pain points to discovering grant opportunities, Dan demonstrates how any marketer can unlock gold hidden across forums, social platforms, and blogs to create resonant, data-backed content.

My Favorite AI Tools:

• Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
• High Level (My all in one marketing platform) - https://danchez.com/highlevel
• Zencastr (Best AI podcast tool) - https://danchez.com/podtools
• n8n (my favorite AI automation tool) - https://danchez.com/n8n

Resources Mentioned:

• Audience Deep Research Toolkit - https://danchez.com/research

Timestamps:

• 00:00 - Why Deep Research is the most underrated AI agent
• 00:57 - ChatGPT vs. agents: what people are missing
• 02:30 - How Deep Research actually works in GPT-4 (O3)
• 04:45 - The real-world example: finding playground grants for an HOA
• 07:10 - What Deep Research asked before running the project
• 09:00 - A full breakdown of the results and insights
• 11:00 - Best use cases for Deep Research in marketing
• 12:45 - Preview of the 12 prompt library to decode your audience
• 15:20 - Most common AI-related questions marketers ask
• 17:35 - How to use Deep Research to fuel content, strategy, and offers
• 21:00 - Going beyond: brand audits, objections, influencers, and more

In this AI marketing podcast episode, Dan Sanchez and his brother Travis dive deep into the current state of AI agents, cutting through the hype to reveal what’s real and what marketers can actually leverage today. They also explore the upcoming launch of ChatGPT-5, MidJourney's new AI video capabilities, and practical use cases of AI tools that boost daily productivity for marketers. With a grounded take on emerging tech, Dan and Travis keep you informed without the overwhelm.

• Tella - https://danchez.com/tella
• High Level - https://danchez.com/highlevel
• Zencastr - https://danchez.com/podtools
• n8n - https://danchez.com/n8n

• ChatGPT - https://openai.com/chatgpt
• MidJourney Video - https://www.midjourney.com
• Adobe Express - https://express.adobe.com/
• Video of teacher show students future selves:

• 00:01 - Are AI Agents Actually Real Yet?
• 02:30 - Ramit Sethi's Executive Assistant as a Model for Agents
• 05:30 - Why Cross-Application Functionality is the Missing Link
• 08:00 - Apple and Google's Agent Struggles
• 10:30 - The FOMO Around AI Agent Tools
• 13:00 - ChatGPT's Growing Memory: A Competitive Edge
• 20:30 - What's Coming with ChatGPT-5
• 23:30 - MidJourney's AI Video: Surprisingly Good
• 27:00 - High Level's Voice Agent and All-in-One Power
• 31:00 - Everyday AI Use: From Medical Advice to Reading Aid
• 35:00 - Adobe Express Replaces Photoshop for Thumbnails
• 40:00 - AIO (Artificial Intelligence Optimization) Series Teaser
• 41:00 - Viral Use Case: Teachers Showing Students Their Future Selves

In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez unpack the latest advancements in AI tools and their implications for marketers. From significant ChatGPT upgrades to the underwhelming Apple Intelligence reveal, they dive deep into what's truly useful for marketers. They also explore Suno AI's evolution into a powerful music-generation tool and how it can replace stock music sites for marketers. The Bot Bros also share personal use cases for ChatGPT's voice mode and discuss how deep research tools are gaining traction among savvy marketers.

My Favorite AI Tools

• ChatGPT - https://openai.com/
• High Level Marketing Platform - https://danchez.com/highlevel
• AI Podcasting Tools - https://danchez.com/podtools
• n8n AI Automation Platform - https://danchez.com/n8n

Resources Mentioned

• Sesame AI voice assistant - https://app.sesame.com/?_gl=1*1mt7jix*_ga*MTUzMTE5MzA2Mi4xNzQ5NTE4Njcy*_ga_ZZLPJBMBEN*czE3NDk4MjA3NjYkbzIkZzAkdDE3NDk4MjA3NjYkajYwJGwwJGgw
• Grok by xAI - https://x.ai
• Suno AI - https://suno.ai
• Gamma design tool - https://gamma.app
• Danchez music - https://open.spotify.com/artist/4SRaKYQuSaHcvpB2uyjThF/discography/all
• AI Fundamentals Course: https://danchez.com/courses/ai-fundamentals/
• Advanced CustomGPTs Video: https://www.youtube.com/watch?v=8DJUfuWohfE
• Fake Pupprifin Commercial: https://x.com/PJaccetturo/status/1925464847900352590

Timestamps

• 00:46 ChatGPT's new voice mode and practical marketing potential
• 05:50 O3 Pro model: major leap in capability for deep work
• 08:35 Custom GPT updates and why every marketer needs to build one
• 12:23 Grok and Claude updates: Grok is catching up fast
• 13:30 Apple Intelligence disappointment and lack of innovation
• 19:09 Suno 4.5 music generation and its marketing applications
• 28:22 Real-life examples of AI in everyday work and content creation
• 34:54 LinkedIn poll: How marketers use deep research tools
• 39:08 Viral AI-generated pharma ad and state of video AI

In this AI marketing podcast episode, Dan Sanchez breaks down how to use AI not just for sales enablement but for sales protection. He introduces a high-level automation built with ChatGPT to filter out bad leads before they enter your funnel. Learn how to protect your brand, your sequences, and your team from lead pollution and malicious prompt injections—all while ensuring only the best leads reach your sales team.

My Favorite AI Tools:

• ChatGPT - https://openai.com/
• High Level Marketing Platform - https://danchez.com/highlevel
• AI Podcasting Tools - https://danchez.com/podtools
• n8n AI Automation Platform - https://danchez.com/n8n

Resources Mentioned:

• AI Fundamentals Course - https://danchez.com/fundamentals
• AI Automation Vault - https://aiautomationvault.com

Timestamps:

• 00:00 - Why not all leads are good leads
• 01:10 - Overview of the vetting sequence using High Level + ChatGPT
• 03:00 - Personalized action steps with AI (and the risks it poses)
• 04:45 - How malicious data can damage your brand and credibility
• 06:30 - Introducing LeadGuard 1.0: The AI gatekeeper
• 08:50 - Collaboratively crafting the perfect lead-vetting prompt
• 10:30 - Testing, improving, and hardening the prompt
• 12:00 - Setting up automation branches (yes, no, misfire)
• 14:00 - Why you should tag and review bad leads
• 14:30 - Encouragement to build your own lead filtering system

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In this episode of the AI-Driven Marketer, Dan Sanchez joins host Audrey Chia to share his journey from early AI experimentation to building custom GPTs and automating the majority of his podcast workflow. They dive into practical, everyday AI use cases that marketers may be overlooking, explore how businesses can implement conversational AI for customer engagement, and discuss trends shaping the future of marketing teams in the age of AI. Dan also breaks down the art of prompting, reveals his favorite deep research prompt, and unpacks the mindset shifts marketers need to thrive alongside AI. Tune in for actionable insights and thought-provoking advice to help you supercharge your marketing with AI today.

Timestamps:

• ChatGPT: https://chat.openai.com
• Claude: https://claude.ai
• Google Gemini: https://gemini.google.com
• Grok: https://grok.x.ai
• NotebookLM: https://notebooklm.google
• Sesame: https://sesame.com (URL mentioned as sesame.com; specific product page not given)
• Zencastr: https://zencastr.com
• Riverside: https://riverside.fm
• My Showrunner (custom GPT & open source instructions): https://myshowrunner.com
• AI Driven Marketer podcast: https://aidrivenmarketer.com
• LinkedIn (Dan Sanchez’s profile): https://linkedin.com/in/digitalmarketingdan

Timestamps:

• 00:00 Delayed Adoption of ChatGPT for Growth
• 05:10 ChatGPT: Home Project Assistant
• 08:36 AI Phone Assistant for Businesses
• 11:46 AI-Induced Job Reductions Trend
• 15:07 Marketers' Basic AI Usage
• 18:52 AI Proficiency: Paid Tools and Custom Bots
• 21:49 AI Workflow Efficiency Mindset
• 23:16 Streamlining Success with Clear Guidelines
• 27:37 Effective Research Guidance for Marketers
• 32:52 "Balancing AI: Skepticism & Friendliness"
• 36:25 Experienced Wisdom vs. AI Intuition
• 37:50 "Exploring AI Image Generation"

In this AI marketing podcast episode, Dan Sanchez maps out the four-stage journey every marketer travels on the road from AI‑curious newbie to automation master—sharing real‑world insights from 24 listener coaching calls, the tools he recommends most, and why custom GPTs are the muscle‑building reps you can’t skip.

My Favorite AI Tools 

• ChatGPT  - https://openai.com/
• High Level Marketing Platform - https://danchez.com/highlevel
• AI Podcasting Tools - https://danchez.com/podtools
• n8n AI Automation Platform - https://danchez.com/n8n

Resources Mentioned 

• Suno - https://suno.ai/
• Make.com - https://www.make.com/
• Lovable (vibe‑coding site builder) - https://lovable.so/
• Replit - https://replit.com/
• Zencastr - https://zencastr.com/
• Advanced Guide to Custom GPTs: https://www.youtube.com/watch?v=8DJUfuWohfE
• AI Fundamentals Course: https://danchez.com/courses/ai-fundamentals/

Timestamps 

• 0:00 – Why marketers need an AI learning roadmap 
• 3:40 – Beginner vs. Intermediate: the $20 "take‑my‑money" moment 
• 10:55 – Custom GPTs: from first build to a dozen specialist bots 
• 18:30 – Advanced → Mastery: n8n, Make & vibe‑coding your own tools 
• 24:45 – Two recurring recommendations: podcasting & High Level 
• 30:00 – Listener trend: optimism beats anxiety about AI 
• 33:40 – Final charge: be human‑first, AI‑driven

In this AI marketing podcast episode, Dan Sanchez explores the philosophical, theological, and ethical boundaries of AI with Pastor Kenny Ortiz. They dive deep into AI's limitations, its potential impact on work, wisdom, and relationships, and what it means to remain human in an increasingly AI-driven world. From questions of AI personhood to the spiritual consequences of synthetic relationships, this conversation is a thought-provoking journey for marketers who want to use AI without losing their soul.

• ChatGPT - https://openai.com/
• High Level Marketing Platform - https://danchez.com/highlevel
• AI Podcasting Tools - https://danchez.com/podtools
• n8n AI Automation Platform - https://danchez.com/n8n

• Animatrix (Matrix backstory) - https://www.imdb.com/title/tt0328832/
• Rolling Stone article on AI delusions - https://www.rollingstone.com/culture/culture-features/ai-spiritual-delusions-destroying-human-relationships-1235330175/
• Perplexity AI - https://www.perplexity.ai/
• GenSpark - https://www.genspark.ai/
• Good Will Hunting (movie) - https://www.imdb.com/title/tt0119217/

• 00:00 — Why theology belongs in an AI marketing conversation
• 02:14 — Can AI be a person? Biblical and philosophical definitions of personhood
• 07:08 — Are we creating AI in our image? What that means theologically
• 10:24 — Will AI take our jobs? What theology says about the value of human work
• 27:02 — Should we go to AI for wisdom and life guidance?
• 33:09 — The dangers of overly friendly AI and emotional attachment
• 49:30 — Where marketers must draw the ethical line with persuasive AI
• 54:43 — The ethics of AI avatars representing real people
• 01:05:11 — The irreplaceable beauty of human connection

In this  AI marketing podcast episode, Dan Sanchez and his brother Travis dive deep into the growing wave of resentment and backlash against artificial intelligence. They unpack the anxiety, fear, and anger bubbling up across multiple industries—from writers and developers to everyday users. The episode explores why people feel betrayed by AI, the broader cultural implications, and how marketers can stay hopeful, human-first, and ahead of the curve.

• ChatGPT - https://openai.com/
• High Level Marketing Platform - https://danchez.com/highlevel
• AI Podcasting Tools - https://danchez.com/podtools
• n8n AI Automation Platform - https://danchez.com/n8n

• Suno - https://www.suno.ai/
• LinkedIn Post: https://www.linkedin.com/posts/steviechambers_i-remain-unconvinced-that-openai-and-sam-activity-7329462771132084225-9XNC/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA

• 00:01 - Public outrage: AI's growing backlash across industries
• 01:09 - The post that sparked it: Sam Altman, Codex, and Twitter fury
• 03:06 - Why developers now feel targeted by AI
• 04:31 - The economic ripple effect and disappearing entry-level jobs
• 09:46 - Real backlash Dan has received: from AI music to room design
• 11:05 - Environmental concerns about AI: energy and water usage
• 14:23 - Mainstream media headlines fueling AI fear
• 18:31 - The job loss predictions and historical context
• 24:31 - Dual prepping for utopia or jobpocalypse
• 27:33 - What marketers should do amid growing AI hate
• 30:54 - Soccer kids & the metaphor of AI enthusiasm
• 34:06 - Why ethical leaders must step up now
• 36:14 - Final message: hope, growth mindset, and action

No charge. I'd love to talk for 30 minutes.

To talk about your AI questions, your journey, and see if I can help you get to where you want to go with AI.

AI research can only tell me so much about what marketers want to learn about AI, so I want to talk to as many of you as possible over the next few weeks. The human connection still matters. 

Let's schedule some time: https://danchez.com/meet

In this AI marketing podcast episode, Dan Sanchez breaks down how he built an AI-powered sales email sequence that writes hyper-personalized emails for each prospect on autopilot. Using High Level and ChatGPT, Dan shows step-by-step how to create dynamic prompts that adapt to each user's goals, business, and role—resulting in unique messages that actually convert. He not only explains the framework but gives away the exact sequence at the end of the episode, walking you through how to implement it or download it directly.

My Favorite AI Tools:

• ChatGPT - https://openai.com/
• High Level Marketing Platform - https://danchez.com/highlevel
• AI Podcasting Tools - https://danchez.com/podtools
• n8n AI Automation Platform - https://danchez.com/n8n

Resources Mentioned:

• AI Automation Vault - https://aiautomationvault.com

Timestamps:

• 00:00 - Email automation vs. AI personalization
• 01:00 - How the High Level platform supports custom AI
• 02:45 - Where AI fits into the sales email flow
• 04:30 - Using prompt engineering for consistency
• 06:00 - Injecting custom data into prompts dynamically
• 08:00 - What an AI-written email looks like
• 09:30 - How it adapts to different personas and industries
• 10:45 - Where to download Dan's full AI sales sequence