Marketing Vanguard

Alegra O'Hare, Gap CMO - Why Fear Is a Liar


Listen Later

Alegra O'Hare has quite the plethora of career success tips in her back pocket, along with a sommelier license that has a future role to play still.  As one big career stop before Gap, Alegra spent 12 years at Adidas, most recently leading Global Brand Marketing for Adidas Originals. In that role, she sharpened her toolkit for success and experienced one of her scariest career moments yet – accepting her Brand Genius award in front of famed fashion editor, Anna Wintour. As we dive deep into Alegra’s new role at Gap, we explore how she approached her first 90 days, how she uncovered the opportunities, what changes she has instituted already and how that has enabled her and her team to produce two blockbuster campaigns within a week of each other – Forward and Denim Now. She also shares tips on how to stay focused on success and “the next 20 feet” – which, as she shares in her podcast, also serves as her personal email address.

Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

Marketing VanguardBy Adweek

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

121 ratings


More shows like Marketing Vanguard

View all
Pivot by New York Magazine

Pivot

9,724 Listeners

HBR IdeaCast by Harvard Business Review

HBR IdeaCast

154 Listeners

Adspeak by Adweek

Adspeak

153 Listeners

The Daily by The New York Times

The Daily

113,121 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,992 Listeners

On Purpose with Jay Shetty by iHeartPodcasts

On Purpose with Jay Shetty

27,584 Listeners

The Journal. by The Wall Street Journal & Spotify Studios

The Journal.

6,097 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

47 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,610 Listeners

The Great Fail by Debra Chen

The Great Fail

127 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

58,365 Listeners

BRAVE COMMERCE by Adweek

BRAVE COMMERCE

111 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

29,272 Listeners

The Garage: Tools For Retail Media Innovation by Adweek

The Garage: Tools For Retail Media Innovation

16 Listeners

TechMagic with Cathy Hackl by Adweek

TechMagic with Cathy Hackl

55 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

359 Listeners

On with Kara Swisher by Vox Media

On with Kara Swisher

3,538 Listeners

HBR On Leadership by Harvard Business Review

HBR On Leadership

170 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

1,480 Listeners

Young Influentials by Adweek

Young Influentials

10 Listeners

Champions of Change: Shattering Ceilings in Sports by Adweek

Champions of Change: Shattering Ceilings in Sports

4 Listeners

Home / Work by Adweek

Home / Work

2 Listeners

Touch of Truth with Jackie Cooper by Adweek & Edelman

Touch of Truth with Jackie Cooper

0 Listeners

Adweek Presents... by Adweek

Adweek Presents...

5 Listeners

Brandweek: The Podcast by Adweek

Brandweek: The Podcast

4 Listeners

Off Madison by Adweek

Off Madison

5 Listeners

Good Hang with Amy Poehler by The Ringer

Good Hang with Amy Poehler

12,559 Listeners