Two individuals who rose from the ashes of their previous shops, Alex & Tyler found the balance they needed in joining forces to create Streetwearhouse. Specialized in the streetwear market, and crushing the social media game, we had a lot to pick each other's brains about, and this insightful episode is the result. Topics of discussion include: jumping the gun on DTG, embroidery, good and bad partnerships, specializing your offerings, investing in new equipment, the science behind streetwear, building backwards, social media marketing, working with Shaq, preferred blanks, and honesty.