In this episode of Add To Cart, we are joined by a guest who, at the time of recording, has the most TikTok followers of any brand in Australia. No it’s not Nike. It’s not Culture Kings. And no it’s not Add To Cart. It is Ovira. Alice Williams is the founder of Ovira, a period pain relief device.  I’ve known Alice a while now and always love chatting to her. Whenever you have an inkling of what she’s going to say or do - she flips it on you and presents something in a whole new world. And that’s what she’s doing at Ovira - making the conversation around periods, vaginas and women’s health… normal. In this chat we cover how Alice stumbled across the device that ended up becoming Ovira but we also cover how they got to 6m TikTok followers, their creative strategy when it comes to Facebook ads and her tips for getting favourable PR. I will warn you up front that there is some swearing in this episode - by me included - so if you are offended by sweary words, or heaven forbid, lots of talk about vaginas, you might want to switch it over. For the rest of you, you’ll love it. 

Links from the episode:

Ovira New York Times Square billboard

Shopify Plus (sponsored)

Packleo (sponsored)

Questions answered:

• How do you gain credibility and trust when introducing a medical device like Ovira?
• What have you learned about PR?
• What’s the secret to your massive success on Tik Tok? 

This episode was brought to you by…  

Shopify Plus

Packleo

About your co-host: Alice Williams from Ovira

Alice Williams is the founder and CEO of Ovira, a period pain relief device. A sufferer of debilitating endometriosis, Alice was looking for a safe, instant and drug-free way to cope with her pain, and since founding Ovira, has brought relief to tens of thousands of other warriors. Alice is passionate about driving the conversations about women’s health and suffering.

You can contact Alice at LinkedIn

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

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Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

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