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If you have a brick and mortar location, real estate is really important for your retail business!
Patricia Norins is my personal mentor, but she is also a retail real estate expert and cofounder of Blue Butterfly, where they bridge the gap between retailers and property owners.
We talk about common mistakes like becoming emotionally invested in a space outside of your budget or not working with an attorney.
Patricia also saves you time AND money with a list of red flags, including termination rights and rent escalation clauses.
And you’ve heard it…location, location, location. It really does matter and can play a big factor in your success.
Patricia has some amazing tips on how to do thorough research and find out if a space is the best for you with questions like, How close is it to your target audience? What does the local market look like? What’s your proximity to your competitors? And have you explored the property and neighborhood at all times of day throughout the week?
Maybe you’re thinking about buying property instead of leasing. To top off this FIRE conversation, we break down a short list of pros and cons to owning your retail space.
Whether you’re looking for a new location, unhappy in your current one, or not even considering a new lease yet, this episode is jam packed with tips you just can’t miss.
As always, I’m rooting for your success!
What’s Inside:
Mentioned In This Episode:
Blue Butterfly
The Wall Street Journal
Google
The Millionaire Next Door: The Surprising Secrets of America's Wealthy
Crystal Media Insiders
EVOLVE 2024
Crystal Media
Crystal on Instagram
Crystal Media on Instagram
Crystal Media Co - YouTube
Join the Rooted in Retail Facebook Group to continue the conversation
Join our newsletter for all the latest marketing news for retailers
Show off your super fandom by getting your Rooted in Retail Merch!
By Crystal Vilkaitis5
6464 ratings
If you have a brick and mortar location, real estate is really important for your retail business!
Patricia Norins is my personal mentor, but she is also a retail real estate expert and cofounder of Blue Butterfly, where they bridge the gap between retailers and property owners.
We talk about common mistakes like becoming emotionally invested in a space outside of your budget or not working with an attorney.
Patricia also saves you time AND money with a list of red flags, including termination rights and rent escalation clauses.
And you’ve heard it…location, location, location. It really does matter and can play a big factor in your success.
Patricia has some amazing tips on how to do thorough research and find out if a space is the best for you with questions like, How close is it to your target audience? What does the local market look like? What’s your proximity to your competitors? And have you explored the property and neighborhood at all times of day throughout the week?
Maybe you’re thinking about buying property instead of leasing. To top off this FIRE conversation, we break down a short list of pros and cons to owning your retail space.
Whether you’re looking for a new location, unhappy in your current one, or not even considering a new lease yet, this episode is jam packed with tips you just can’t miss.
As always, I’m rooting for your success!
What’s Inside:
Mentioned In This Episode:
Blue Butterfly
The Wall Street Journal
Google
The Millionaire Next Door: The Surprising Secrets of America's Wealthy
Crystal Media Insiders
EVOLVE 2024
Crystal Media
Crystal on Instagram
Crystal Media on Instagram
Crystal Media Co - YouTube
Join the Rooted in Retail Facebook Group to continue the conversation
Join our newsletter for all the latest marketing news for retailers
Show off your super fandom by getting your Rooted in Retail Merch!

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