Hello!  It's your host Sam Bush, back with another deep dive on "ambush on air"! 🎙️ This time, I had the pleasure of chatting with the ever-brilliant Natalie Jackson, Director of Demand Generation at CBIZ, and we went all in on the game-changing power of personalization in B2B marketing.

We didn’t just skim the surface, either. Natalie and I got into the nitty-gritty of shifting gears from traditional lead generation to a more dynamic demand generation approach. It's all about getting creative, staying curious, and truly understanding your buyer group – because in today’s market, one-size-fits-all just doesn’t cut it.

We also tackled the challenges of ABM (Account-Based Marketing) or as Natalie calls it, “Audience Based Planning - ABP”, and how tech plays a pivotal role in executing campaigns that hit the mark. Personalization isn’t just a buzzword; it’s the future, and if you’re not adapting it beyond a simple first name or company name, you’re already falling SO behind.

Catch you in the next episode – and remember, stay curious and keep breaking the mold.