In this special episode recorded live in Columbus, I’m joined by Jacob Pepper to explore what’s driving the future of B2B sales and marketing in 2025. We dig into how AI is reshaping outreach, the rising power of buyer personas, and how Millennials and Gen Z are influencing every stage of the buyer journey. AND yes, we talked about cold calling 📞 (spoiler: it’s not dead, but it’s evolving).

We also break down content trends, lead tracking challenges, and how sales teams can stay ahead in an increasingly complex landscape. If you're building strategy for the modern buyer — this one’s for you. If you are finding success in cold calling in 2025 as a B2B software ISV in the Microsoft space, LET US KNOW! We want to know the dets!

🎙️ Recorded on the ground, with real insights, live from the heart of Ohio.

#AMBUSHOnAir #LiveFromColumbus #B2BSales #MarketingStrategy #AIInSales #BuyerBehavior #SalesEnablement #DemandGen