In this episode, I welcome back Ben Reid from Ciellos to break down one of the hottest (and most confusing) topics in the Microsoft ecosystem right now: CPOR (Claiming Partner of Record). Ben reviews the announcements all around this from a Directions NA keynote.

We dive into what it means, how it complements CSP, and why it’s a game-changer for Business Central partners — especially SIs and ISVs navigating multi-partner environments.

We also chat about partner attribution, deployment vouchers, customer acknowledgment, and how to actually get credit for the work you’re doing. If you’re a partner in the Microsoft channel, this episode is your roadmap to understanding the evolving incentive landscape and how to turn strategy into designations.

#AMBUSHOnAir #MicrosoftPartners #CPOR #CSP #BusinessCentral #PartnerMarketing #ISV #SIs #PartnerPrograms #DirectionsNA