In this episode, I caught up with Kara Smith Brown from LeadCoverage to talk about her exciting new book, The Revenue Engine. We dove into her practical framework for B2B marketers, which covers sharing good news, tracking intent, and following up—all while redefining how we think about leads as "records" in the funnel.

Kara also shared the power of commercial PR, analyst relations, and building accurate buyer personas to drive revenue. Plus, we had fun discussing her book’s stories, including being fired as a Girl Scout Cookie Mom!

🎧 Don’t miss Kara’s insights on modern B2B demand generation, and be sure to check out The Revenue Engine which launched today, November 19th.

Buy it here: https://www.amazon.com/Revenue-Engine-Fueling-Octane-Pipeline/dp/1642259098/ref=sr_1_1?crid=2WZ2PGU97R8T5&dib=eyJ2IjoiMSJ9.FWl48MYYvqc6uAgW7lgLeQ.MLnw0GfBHKxz_lvbY-T6aPtDXBNonWlKaj8doPI1zGQ&dib_tag=se&keywords=the+revenue+engine+book+kara+smith+brown&qid=1725843818&sprefix=the+revenue+engine+book+kara+smith+brown,aps,160&sr=8-1

#AMBUSHONAIR #TheRevenueEngine #DemandGeneration #B2BMarketing