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Animal Instincts and Personal Branding. Challenging My Comfort Zone, with Mark Kingston Jones
In this episode:
Part of my series: ‘Real life Personal Brand Examples’.
I chat to Mark Kingston Jones, an Animal Enrichment specialist, who delivers talks and workshops around the world – educating keepers and animal professionals on the importance of enrichment on the lives of animals.
Even after 20 years of doing this kind of work - he still gets his biggest buzz from seeing how the animals interact with the devices once they are installed.
In this conversation you’ll get to hear how he navigated from studying psychology, then moving into the research of animal behaviour and welfare, to running a business today that focuses on building enrichment devices for zoos, safari parks and sanctuaries around the world.
You’ll also hear how he is fairing marketing himself and his business in a world that has many challenges around funding and restrictive systemic issues – not to mention the welfare of the animals and the keepers as working parts of the whole.
Do come listen. Mark is very passionate about his work and it was a delight to get insight into his world.
- - -
𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:
Mark Kingston Jones is an Animal Enrichment specialist with a psychology degree and a deep focus on the welfare of the animals, enriching their environments, and educating their keepers.
His educational work includes leading Environmental Enrichment courses for students wishing to go into the industry, and delivering keeper workshops around the USA, Europe and the UK.
Academically he’s authored and co-authored numerous publications and presented talks and workshops at professional conferences internationally. And, as part of his commitment to his field, he advises the Animal Behaviour and Training Working Group of the British and Irish Association of Zoos and Aquariums (BIAZA); is an instructor for the American Association of Zoos & Aquariums (AZA).
He runs a business called Team Building With Bite with his co-founder and friend Chris Hales where they have designed and delivered more than 300 unique team building workshops to corporate teams. Clients participate in building enrichment devices for animals that need them, and for keepers who are grateful for improving the life for their animals.
𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:
Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.
South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast shows for in-demand subject matter experts.
==================
All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).
View all episodes
By Shelley RöstlundIn this episode:
Part of my series: ‘Real life Personal Brand Examples’.
I chat to Mark Kingston Jones, an Animal Enrichment specialist, who delivers talks and workshops around the world – educating keepers and animal professionals on the importance of enrichment on the lives of animals.
Even after 20 years of doing this kind of work - he still gets his biggest buzz from seeing how the animals interact with the devices once they are installed.
In this conversation you’ll get to hear how he navigated from studying psychology, then moving into the research of animal behaviour and welfare, to running a business today that focuses on building enrichment devices for zoos, safari parks and sanctuaries around the world.
You’ll also hear how he is fairing marketing himself and his business in a world that has many challenges around funding and restrictive systemic issues – not to mention the welfare of the animals and the keepers as working parts of the whole.
Do come listen. Mark is very passionate about his work and it was a delight to get insight into his world.
- - -
𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:
Mark Kingston Jones is an Animal Enrichment specialist with a psychology degree and a deep focus on the welfare of the animals, enriching their environments, and educating their keepers.
His educational work includes leading Environmental Enrichment courses for students wishing to go into the industry, and delivering keeper workshops around the USA, Europe and the UK.
Academically he’s authored and co-authored numerous publications and presented talks and workshops at professional conferences internationally. And, as part of his commitment to his field, he advises the Animal Behaviour and Training Working Group of the British and Irish Association of Zoos and Aquariums (BIAZA); is an instructor for the American Association of Zoos & Aquariums (AZA).
He runs a business called Team Building With Bite with his co-founder and friend Chris Hales where they have designed and delivered more than 300 unique team building workshops to corporate teams. Clients participate in building enrichment devices for animals that need them, and for keepers who are grateful for improving the life for their animals.
𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:
Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.
South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast shows for in-demand subject matter experts.
==================
All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).