About Anthony Karls: Anthony Karls is a visionary entrepreneur, digital marketing expert, and law firm growth strategist. As the President of Rocket Clicks, a performance-driven digital marketing agency, and co-founder of Sterling Lawyers, LLC, Anthony has revolutionized the way family law firms scale and operate. Under his leadership, Sterling Lawyers expanded to 26 attorneys, generating over $15 million in annual revenue, while Rocket Clicks delivers cutting-edge SEO, paid media, and revenue operations strategies tailored for legal professionals.

Host of the Revenue Roadmap podcast, Anthony shares insights on sales, digital marketing, AI, and leadership, helping law firms streamline operations, improve profitability, and dominate their local markets. A data-driven innovator, he specializes in customer acquisition, branding, and legal marketing automation. Anthony offers actionable strategies for law firm owners looking to scale efficiently, attract high-value clients, and build sustainable business models in the evolving legal landscape.

In this episode, Ted and Anthony Karls discuss:

• Evolution of digital marketing strategies for law firms
• Operational innovation and business model design in the legal industry
• Scaling challenges and leadership lessons from rapid firm growth
• Data-driven systems for sales, client acquisition, and performance tracking

Key Takeaways:

• Implementing a non-attorney sales model allowed over 50% of consultations to be handled by trained specialists, freeing lawyers’ schedules and doubling case velocity.
• Sterling Lawyers’ fixed-fee system gives clients transparent pricing for all case stages, drastically improving conversion and trust.
• Firms that optimize conversion paths, site speed, and mobile UX can see measurable gains within 90 days, as seen with a Vegas client who added $90,000 in new revenue after basic local SEO corrections.
• Niching exclusively into family law and building data dashboards for “waterfall” performance metrics have been the biggest levers for sustainable growth and acquisition opportunities. 

"More than 50% of our sales done at the law firm aren’t done by a lawyer — they’re actually done by a non-attorney salesperson." — Anthony Karls

Connect with Anthony Karls: 

Website: https://rocketclicks.com/

LinkedIn: https://www.linkedin.com/in/anthonykarls/

X: https://x.com/karls_anthony

Facebook: https://www.facebook.com/2311.karls.anthony

Instagram: https://www.instagram.com/karls.anthony

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: [email protected]

Ideas or guests for the show: [email protected] 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.