I'm Worried About the Longevity of My Brand. What Should I Do?

In this episode of AskPat 2.0, I talk with Betsy McNally Laouar, of betsymcnally.com. She's worried about what's going to happen to her brand when/if she can't be there in the future. Can she still control the brand and the quality of the content and continue serving her audience?If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!Today’s sponsor is FreshBooks, who make the best financial management software out there. It’s ridiculously easy to use and their interface is highly visual and super-intuitive. You can actually get an unrestricted, thirty-day trial for free; just go to FreshBooks.com/askpat and enter “AskPat” in the “How Did You Hear About Us?” section.Buy my new book Superfans!

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