What's My Target Audience, and How Can I Break Into That Industry?

In this episode of AskPat 2.0, I talk with Dani from commonsenseanalytics.net. She has a specialty—a superpower, if you will—related to analytics: how to read them and use them to grow your business. She initially wanted to target small mom-and-pop shops because they obviously need some help, but it's made more sense to target larger companies with more money to spend. I help her figure out how she can break into this segment.If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!Today’s sponsor is FreshBooks, who make the best financial management software out there. It’s ridiculously easy to use and their interface is highly visual and super-intuitive. You can get an unrestricted, thirty-day trial for free; just go to FreshBooks.com/askpat and enter “AskPat” in the “How Did You Hear About Us?” section.Buy my new book Superfans!

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