SaaS Metrics School

Are AI Companies Out Funding Pure-Play SaaS?


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Is the AI funding boom overshadowing traditional SaaS? In episode #306, Ben Murray shares fresh fundraising data from over 8,000 tracked funding events to see how AI-native companies compare to pure-play SaaS in investor activity.

Analyzing the first week of August, Ben breaks down the percentage of companies that are AI-first and how many SaaS products now include AI features or LLM integrations. If you’re a SaaS operator, founder, or investor, this is a quick pulse check on where capital is flowing — and what it might mean for your valuation and fundraising strategy.

🧠 What You’ll Learn
  • Funding Breakdown – % of AI-native vs. pure-play SaaS companies receiving investment.

  • Feature Adoption – The 50/50 split on companies adding AI or LLM features.

  • Why the line between AI and SaaS is getting blurry in business models.

  • How these trends might influence investor metrics, competitive positioning, and long-term company valuation.

    📎 Resources Mentioned
    • CAC Payback Period: https://www.thesaascfo.com/how-to-calculate-cac-payback-period-with-variable-revenue/

    • SaaS Metrics and Financial Management Course: https://www.thesaasacademy.com/the-saas-metrics-foundation-course-community-phased
    • 🧾 Quote from Ben

      “The lines between SaaS and AI are blurring. A lot more AI is being embedded into pure-play SaaS products."

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      SaaS Metrics SchoolBy Ben Murray

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