02.09.2022 - By John Norris
People, especially young people, are making money in ways many people in older generations don't quite understand. What exactly is NIL, and how will that benefit college athletes? How much money is there to be made, really? Who will make it? Also, what exactly is an influencer? What does it take to be one? How much does one make? And, most importantly, is all of this influencing and NIL here to stay? Will companies continue to shower money on these people, or are we simply going through a period of discovery to determine their actual value?