Generic requests yield disappointing results. If you want better referrals, ask for introductions to specific people by name.

Episode 599: Are you Asking for Pennies?

Referral marketing tips from Dr. Ivan Misner, Founder and Chief Visionary Officer of BNI

Education

Michael Ann Dillinger explains how to use your customer appreciation program to refer your customers to members of your BNI chapter.

The World’s Best Known Marketing Secret was first published in 1994. Ivan Misner and Mike Macedonio tell us why the book is still relevant.

Together, they discuss ways BNI members can become super-connectors and ways that BNI can recognize members for those efforts.

Networking will never work if you’re here for yourself. You need to take off your bib, put on your apron, and learn to serve other people.

This week, Dr. Misner shares the top 7 benefits and top 7 drawbacks and potential pitfalls of co-creation.