What season is your business actually in—and are you using the wrong playbook for it?

In this conversation, Ethan and Justin break down why so many entrepreneurs hit burnout, stall out, or spiral into frustration. It’s not that you’re off track. It’s that you’re operating with summer expectations in a winter season.

This episode may seem like a casual chat about cold runs and warm weather, but it is really a deep business metaphor about seasons. You’ll get mindset shifts, productivity hacks, and practical advice for staying focused when things slow down.

Whether you’re planting, pruning, or preparing to harvest, knowing your season is everything.

What you will learn in this episode

Questions answered

Make your move.

Listen to this episode of King Moves to recalibrate, realign, and build momentum.

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