📅 Schedule Your Practice Growth Strategy Review

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Hello, and welcome to "Beauty and the Biz," where we'll discover if you are actually scaling or just spending more. Additionally, we'll discuss the general business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I'm also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today's episode titled, "Are You Scaling or Just Spending More? — with Jennifer Walden, MD, Jessica Hunter, MBA, Catherine Maley, MBA."

Lately, is your aesthetic practice growing—but profits aren't?

That's exactly what we explored on a recent expert panel for the "Business of Aesthetics" podcast.

Specifically, we focused on how to scale your practice without overspending.

During the episode, we shared real-world strategies you can use right away:

• First, why overspending on devices, space, and staff slows growth
• Next, how to build smarter memberships, packages, and pricing
• Then, how to convert more consults—without discounts
• After that, the fastest way to boost revenue (hint: it's not more leads)
• Finally, how AI and automation are changing everything in 2025

Ultimately, no matter your stage, this episode will help you find revenue leaks, streamline operations, and scale with confidence.

Visit www.BusinessOfAesthetics.org for the free gift mentioned in this webinar.

P.S. How Scalable Is Your Practice—Really?

Most cosmetic surgeons think they're doing fine… until they see how they compare.

This short scorecard will show you:

👉 Start the assessment here

Enjoy!

Catherine Maley, MBA

⬇️ FREE BOOK:

📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H

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Schedule Your Practice Growth Strategy Review

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Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."

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