Arjan Roskam, aka the King of Cannabis, and Joa Helms, CEO of Greenhouse Coffeeshops, both join us for a decent length chat about the history of Greenhouse. We talk about the very real potential of tourists being excluded from Amsterdam's coffeeshop scene and discuss the humble beginnings of the world famous Greenhouse Coffeeshops. We also have an emotional chat with the guys about the late Franco Loja, an industry superstar who was taken too young and was greatly loved.