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Ashley Cerasaro: From Published Writer to Multifamily Voice at AVE
Shiv Gettu sits down with Ashley Cerasaro, SVP of Communications at AVE, who shares her journey from growing up in Hazleton, Pennsylvania with a passion for writing to becoming the voice behind a fifth-generation family-owned multifamily company.
Born into a hard-working family with immigrant roots, Ashley describes how her grandparents' storytelling shaped her future career path. At just 14 years old, while analyzing an EE Cummings poem in class, she decided to pursue writing professionally - a moment she recalls with perfect clarity decades later. After establishing her career in publishing as a writer and editor for magazines and newspapers, a chance assignment on divorce trends led her to interview AVE, whose flexible stay furnished apartments she later featured in her article.
Ashley reveals how AVE's leadership subsequently recruited her to develop their communications program, drawn to her storytelling abilities and the company's people-first approach. Throughout the conversation, she explores how her rule-following nature has evolved, how she manages her constantly-active mind through yoga, and why she believes in leading her team by example rather than directive.The discussion takes unexpected turns into finding peace through gratitude journaling, the struggle to be present in a dopamine-driven world, and why she believes success is no longer about financial stability but finding true balance in life.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn
00:00 Growing Up in Hazleton, Pennsylvania04:00 The Exact Moment She Decided to Become a Writer08:00 Grandparents' Stories and Family Dynamics15:00 Breaking Rules and Learning to Push Through Fear20:00 Finding Peace Through Yoga and Presence26:00 Writing Children's Books with Her Daughter33:00 Work Self vs. Home Self: The Necessary Difference45:00 From Magazine Writer to Multifamily Communicator51:00 The Secret to a Fifth-Generation Business Success55:00 Scaling Communications in a Growing Company
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By ZumaShiv Gettu sits down with Ashley Cerasaro, SVP of Communications at AVE, who shares her journey from growing up in Hazleton, Pennsylvania with a passion for writing to becoming the voice behind a fifth-generation family-owned multifamily company.
Born into a hard-working family with immigrant roots, Ashley describes how her grandparents' storytelling shaped her future career path. At just 14 years old, while analyzing an EE Cummings poem in class, she decided to pursue writing professionally - a moment she recalls with perfect clarity decades later. After establishing her career in publishing as a writer and editor for magazines and newspapers, a chance assignment on divorce trends led her to interview AVE, whose flexible stay furnished apartments she later featured in her article.
Ashley reveals how AVE's leadership subsequently recruited her to develop their communications program, drawn to her storytelling abilities and the company's people-first approach. Throughout the conversation, she explores how her rule-following nature has evolved, how she manages her constantly-active mind through yoga, and why she believes in leading her team by example rather than directive.The discussion takes unexpected turns into finding peace through gratitude journaling, the struggle to be present in a dopamine-driven world, and why she believes success is no longer about financial stability but finding true balance in life.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn
00:00 Growing Up in Hazleton, Pennsylvania04:00 The Exact Moment She Decided to Become a Writer08:00 Grandparents' Stories and Family Dynamics15:00 Breaking Rules and Learning to Push Through Fear20:00 Finding Peace Through Yoga and Presence26:00 Writing Children's Books with Her Daughter33:00 Work Self vs. Home Self: The Necessary Difference45:00 From Magazine Writer to Multifamily Communicator51:00 The Secret to a Fifth-Generation Business Success55:00 Scaling Communications in a Growing Company