In a special episode of the Boobingit Podcast, we sit down with Ashley James—TV presenter, broadcaster, DJ, and mum-of-two—to talk about the judgment parents face when it comes to feeding choices and why it’s time for change.

Ashley first rose to fame on Made in Chelsea and has since built a successful career in broadcasting, regularly appearing on shows like This Morning and Good Morning Britain. As a passionate advocate for body confidence, mental health, and parenting rights, she has used her platform to speak openly about the realities of motherhood—including the highs and lows of breastfeeding.

In this episode, we dive into the findings of a new report from MAM, which surveyed 1,000 British parents. The report found that 63% of parents face intense criticism in early parenthood – 17% for their baby’s public behaviour, 16% for feeding choices, and a growing 15% for using a dummy. 

Ashley shares her own experience with mum-shaming and online backlash, and we discuss why feeding choices—especially breastfeeding—continue to be such a divisive topic.

We also explore:

• The realities of breastfeeding in the public eye and how Ashley has handled criticism.
• The role of education and public awareness in shifting societal attitudes.
• How parents can feel more confident in their feeding choices despite outside opinions.
• Ashley’s advice for new mums facing judgment—whether online or in real life.

Within this episode, host Ruth talks about The Nourish Consultancy, where she helps businesses and organisations create breastfeeding-friendly workplaces. Want to find out more? Visit https://www.thenourishconsultancy.com/