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In this episode of The Omni Talk Retail Ask an Expert Series, Chris Walton and Anne Mezzenga sit down with Brian Kavanaugh, Director of Global Revenue Marketing at Bynder, and Alex Alves, Head of Analyst Relations at Salsify, to discuss the importance of product experience management (PXM), product information management (PIM), and digital asset management (DAM) in the world of e-commerce and digital commerce.
Learn how brands and retailers can optimize their product content and digital assets to win on the digital shelf across any digital retailing platform, discover the role of AI in enhancing omnichannel strategies and retail media, and gain insights into the future of brand marketing and analytics in the ever-evolving retail landscape.
#DigitalShelf #PXM #PIM #DAM #Ecommerce #DigitalCommerce #Retail #Brands #ProductContent #ProductInformation #Omnichannel #AI #BrandMarketing #RetailMedia
By Omni Talk Retail4.7
100100 ratings
In this episode of The Omni Talk Retail Ask an Expert Series, Chris Walton and Anne Mezzenga sit down with Brian Kavanaugh, Director of Global Revenue Marketing at Bynder, and Alex Alves, Head of Analyst Relations at Salsify, to discuss the importance of product experience management (PXM), product information management (PIM), and digital asset management (DAM) in the world of e-commerce and digital commerce.
Learn how brands and retailers can optimize their product content and digital assets to win on the digital shelf across any digital retailing platform, discover the role of AI in enhancing omnichannel strategies and retail media, and gain insights into the future of brand marketing and analytics in the ever-evolving retail landscape.
#DigitalShelf #PXM #PIM #DAM #Ecommerce #DigitalCommerce #Retail #Brands #ProductContent #ProductInformation #Omnichannel #AI #BrandMarketing #RetailMedia

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