Athletic Brewing is one of the leading non-alcoholic breweries in the world and in this episode we discuss 1) The origin story of Athletic Brewery and how it was one of the first beverage companies to innovate in the non-alcoholic beer market it over a decade 2) How Athletic is using new methods and technologies to develop some of the best tasting beers on the world 3) How Bill met his co-founder, John Walker, who is the Head Brewer for Athletic 4) Insights into where the non-alcoholic beer and beverage industry is heading 5) What new beers they have coming up on the horizon.