Atlassian's Joff Redfern on Scaling Product Teams through Hypergrowth

On today’s episode of #Build, host Maggie Crowley sits down with Joff Redfern, VP of Product at Atlassian. Together they talk through Joff’s time as VP of Product at LinkedIn, building a product org from 12 people to 650, the concept of a shipyard, why talent is priority 0, why he chose to join Atlassian and much more.

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Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @maggiecrowley, @drift , @seekingwisdomio, and @mejoff.

In this episode:

0:33 – Maggie introduces Joff

2:19 – Falling in love with the Atlassian vision, needing a calling

3:30 – How LinkedIn shaped Joff’s career

6:45 – Riding the double paradigm shift to mobile and social networks

7:48 – How to scale an organization...Building Your Shipyard

8:52 – Three pieces to a shipyard: values (8:59), people/talent (10:15), practices (10:43)

12:11 – What does it mean to be an Atlassian Product Manager?

15:40 – Having just one set of expectations for hiring, evaluating, and growing talent

19:15 – Keep it simple, because movements are built on slogans

21:52 – Creating autotomy and best practices across the organization

25:15 – Maggie shares about independent work with accountability at Drift

26:00 – Scaling really fast and incrementally improving

28:01 – Joff’s book list: Drive, Zero to One, Thinking Fast and Slow

30:18 – Don’t wait, don’t be afraid to look bad, and embrace creative confrontation