Telecom is no longer the magnet for talent that it was when I joined. Talented people entering the job market now often prefer to work for hyperscalers or other high-tech companies. Why is it so? And how can we make telecom more attractive to the younger generations?

I talked to one of the super-talented young people, Simona Marinova, Solution Architect at Bell Canada, who bucked the trend and joined Bell Canada while doing her Ph.D. at the University of Toronto to see what motivated her to get into telecom and to talk about what we can do as an industry to attract her peers.

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