In a world where consumers are inundated with information, how can a company use social media to stand out? In this episode of Stanford Innovation Lab, Tina Seelig interviews Clara Shih, CEO and co-founder of Hearsay Social, and author of two books on social-media strategy. Clara discusses the history and future of social media, highlighting the opportunities many companies are missing in their own social strategies, and shares tips for getting the most out of social-media strategy.

Attracting the Constantly Connected Consumer

Stanford Innovation Lab, produced by the Stanford Technology Ventures Program (STVP), brings you conversations on the leading edge of entrepreneurship, featuring Stanford faculty and other experts on strategy, creativity, technology and smart growth.

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In the final episode of our “Entrepreneurship and Ethics” miniseries, Stanford professor Tom Byers asks two leading venture capitalists — Floodgate co-founding partner Ann Miura-Ko and NEA managing general partner Scott Sandell — how the VC community can incentivize ethical leadership in the companies they fund and manage.

Ethics in Venture Capital

Applied ethics training can reshape entrepreneurship education.

Teaching Ethical Entrepreneurship

In the third episode of his “Entrepreneurship and Ethics” miniseries, Stanford professor Tom Byers speaks with fellow professors John Mitchell, chair of Stanford’s Computer Science department, and Mildred Cho, associate director of Stanford’s Center for Biomedical Ethics. Mitchell and Cho discuss emerging ethical questions posed by advances in computer science and biomedical research, and explore how efforts in their respective fields can inform ethics training for entrepreneurs and innovators of all stripes.

The Ethics of Emerging Technologies

In the second episode of our “Entrepreneurship and Ethics” miniseries, Stanford professor Tom Byers connects with Theranos whistleblower Erika Cheung. Together, they explore how she found the courage to speak up, and why she’s starting a nonprofit organization focused on creating ethical toolkits for entrepreneurs.

Theranos Whistleblower Erika Cheung on Incentivizing Ethics

In the first episode of our “Entrepreneurship and Ethics” miniseries, Stanford professor Tom Byers speaks with Stanford lecturer Jack Fuchs and Jazz Pharmaceuticals CEO Bruce Cozadd about how strong principles can help a leader navigate a crisis. Fuchs discusses his “Principled Entrepreneurial Decisions” course, and Cozadd walks through a case study he first presented in that class, focusing on how he leaned on his principles when his company hit a wall during the 2008 economic crash.

Attracting the Constantly Connected Consumer

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