Are you struggling to shake the “sleazy salesperson” stereotype and confidently sell your book?

This week’s guest expert is Benjamin Dennehy, famously known as "The UK’s Most Hated Sales Trainer." Benjamin brings his no-nonsense, results-driven approach to help you reframe your sales mindset and learn how to sell your books with intention and authenticity.

From overcoming childhood programming that sabotages sales efforts to mastering the art of question-based selling, Benjamin shares hard-hitting strategies that empower you to promote your books without feeling pushy.

🔑 Key Takeaways – What You’ll Discover in This Episode:

• What childhood rules (like “don’t talk to strangers”) may still be sabotaging your book sales
• The surprising reason caring too much about your book can actually push readers away
• How asking the right questions can open more doors than a polished sales pitch
• Why focusing on what your book solves is more powerful than what it’s about
• The hidden danger of giving too much away—and how to keep curiosity working in your favor

Ready to unleash your inner sales advocate and move more books with less resistance? 

Tune in for Benjamin’s unconventional wisdom!

***SPECIAL from  Benjamin for BMM Listeners ONLY!!!***

Use the code BOOKMENTORS in a DM to Benjamin on Instagram www.instagram.com/benjamindennehy

BMM listeners will get Access to 2 Crash Courses FOR FREE

- 10 Reasons Why Your Prospecting Fails

- How to Bulldoze your way through Objections

Usually $197 BUT FREE to your listeners.

PLUS the opportunity to Join a LIVE Q&A with me (exclusive to Sales Matrix Courses Members ONLY) for FREE as well.

YOU TUBE

www.youtube.com/c/UKsMostHatedSalesTrainer

WEBSITE

www.salesmatrixcourses.com

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“I Don’t Have Time to Write a Book"

Think you don’t have time to write a book? Let’s reframe that.

Your book is an investment in your future.
✅ It positions you as a thought leader.
✅ It attracts your dream clients.
✅ It creates a legacy that outlives you.

The truth? You don’t have time NOT to write your book.

Join the Write with Impact three-day online event running November 5-7 and learn how to write your book with ease, clarity, and confidence.

🔗 Claim your spot here