Author Platform Rocket: Self Publishing, Marketing & Advertising Advice For Authors

By Jonny Andrews

Arts Business Careers Management & Marketing

What's Author Platform Rocket: Self Publishing, Marketing & Advertising Advice For Authors about?

Welcome to Author Platform Rocket. The highly acclaimed source for actionable business, marketing & mindset strategy for authors, delivered in 20 minutes or less (Most of the time). In other words, this is how you sell more books while building a bigger fan base... the right way.

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Author Platform Rocket: Self Publishing, Marketing & Advertising Advice For Authors episodes:

02.11.2019
Does Building an Audience Really Sell More Books?
Is building a relationship with your readers a good idea? The answer is yes, but not in the way that you might think. In this episode of Author Platform Rocket your host Jonny Andrews talks about how to segment...
02.04.2019
How to 10X Your Author Business
What you need to do consistently to get results and 10x your business and why fear will only keep you from growing. Download PDF Podcast Transcription 10X is a fancy way of saying “how to...
12.17.2018
How To Sell a LOT Of Children's Books
How to sell a bunch of children’s books in a way that bucks conventional wisdom with your host Jonny Andrews. Download PDF Podcast Transcription Why you should market to parents when selling children’s books. Decide what your...
12.17.2018
The Dirty Secret To Selling Your Dirty Books
How to sell erotic romance literature without hitting roadblocks in social media advertising with your host Jonny Andrews. Download PDF Podcast Transcription Click here to watch the Live Video training in FaceBook Social media ads...
11.19.2018
Are You Asking For Too Much?
Jonny Andrews discusses the role of money in the process of publishing and spreading your book´s impact. Money is an important resource in the publishing process. We need to rethink the role of money and start to use it as...
10.01.2018
Show # 50 How to Hit 6 Figures As A Fiction Author In A Crowded Market
During this 50th episode of Author Platform Rocket, host Jonny Andrews and anonymous guest, ¨Mr. X, discuss the evolution of book marketing strategies from how it ¨used to be¨ to what it is today. The two discuss the power of...
09.03.2018
Show #49 Social Media Is Dead To Authors
During this 49th episode of Author Platform Rocket, host Jonny Andrews discusses the reasons why social media is a dead source for authors to get book sales. Before you get too concerned about how harsh that may sound, listen to...
08.11.2018
Show #48 3 "Secret" Steps To Becoming A Highly Successful
During this 48th episode of Author Platform Rocket, host Jonny Andrews discusses the three C’s of increasing your readership of your books: Capture, Connect, and Convert. In this discussion, the focus is on the importance of the connection factor of...
08.06.2018
Show #47 Recovering From Pressure & Obsession With Author Tricia Copeland
In this 47th episode of Author Platform Rocket, host Jonny Andrews interviews author of the “Being Me” series—Tricia Copeland. The main topic of discussion revolves around coping with internal and external pressure. Hear Tricia’s story of struggle and triumph over...
07.30.2018
Show #46 Writing As Healing & Finding Your Inner Warrior
In this 46th episode of Author Platform Rocket, host Jonny Andrews interviews Michelle Bellon, author of eight published books, including “Breathe In.” She shares the heart-breaking story of real life abuse that she has lived through and has been the...
07.23.2018
Show #45 Enhancing Your Book Revenue Using Audio Books With Derek Doepker
During this episode of Author Platform Rocket, Jonny Andrews continues his interview series with seven-time #1 bestselling fitness and development author Derek Doepker. Their discusses covers the areas of his process of selling over 50,000 books, the importance of increasing...
07.13.2018
Show #44 90 Minutes To Becoming Your Own Master with NYT/USAT Bestseling Author Lorhainne Eckhart
In this 44th episode of Author Platform Rocket, host Jonny Andrews interviews New York Times and USA Today best-selling author Lorhainne Eckhart. She shares her strategies that helped her emerge from being a humble writer facing rejections, to rising up...
07.09.2018
Show # 43 A Faster Path To Becoming a 6 Figure Author
In this 43th episode of Author Platform Rocket, host Jonny Andrews interviews author Matthew Thrush, who writes novels full-time, who has went from being $85,000 in debt in 2015, to becoming an independent writer, and building his business up into...
07.02.2018
Show # 42 Overcome Imposter Syndrome & How to stop hitting the panic button
During this episode of Author Platform Rocket, Jonny Andrews discusses coping with impostor syndrome and the panic of the writer’s life with author Patricia D. Eddy, who currently has released 15 well-received books. She shares her journey to learning herself...
06.25.2018
Show # 41 Do The Marketing! With Bestselling Author Victoria Dannan
In this 41th episode of Author Platform Rocket, host Jonny Andrews interviews author Victoria Danann, who is also the co-host of the Romance Between the Pages Podcast. They discuss how she became an author, and the tactics that she has...
06.18.2018
Show #40 Effective Priorities & The Power Of Community With Award Winning Author Megan Haskell
Inside this 40th episode of Author Platform Rocket, marketing veteran Jonny Andrews talks with writer Megan Haskell, the award-winning author of the The Sanyare Chronicles dark fantasy book series, and the co-author of Aspiring to Author: A Guide for Your...
06.11.2018
Show # 39 How To Be Productively Prolific With 100 Book Author Tracy Cooper-Posey
Inside this 39th episode of Author Platform Rocket, marketing veteran Jonny Andrews talks about the power of being productive and producing prolific amounts of work with author Tracy Cooper-Posey. Enjoy this interview, because Tracy is the definition of productivity, currently...
06.05.2018
Show #38 Transforming Your Mindset - The Golden Angel Success Interview
During this 38th episode of Author Platform Rocket, marketing veteran Jonny Andrews discussions how you can intensify the success of you book business by incorporating mentors into your journey. For this special installment, Jonny has a guest known as Golden...
06.01.2018
Show # 37: Happy GDPR Day! Here Are Some Useful Tools
During this 37th episode of Author Platform Rocket, Jonny Andrews discussions the GDPR (General Data Protection Regulation) and how regulations effect how entrepreneurs should pivot and shift in their practices. Learn about Truth in Lending and the importance of private...
05.14.2018
Show #36: How to Automatically Transform Subscriber Into Buyers
In this 36th episode of Author Platform Rocket, host Jonny Andrews offers strategies to shift the more interested and engaged subscribers to your newsletter off of that list and onto a higher engagement list, and get rid of those that...
05.07.2018
Show # 35 The One Hurdle Between You & Success
In episode 35 of Author Platform Rocket, Jonny Andrews discusses the importance of not being a slave to perfection, and giving yourself the freedom to launch products and services while they are still in the development phase. He expresses the...
04.26.2018
Show #34: How using correct frames can change lives
In this 34th episode of Author Platform Rocket, host Jonny Andrews gives an informative talk about product positioning—also referred to as “the frame,” which is the context in which you present something to be properly understood by its intended audience....
04.02.2018
Show# 33 GDPR: Email Marketing Is Dead! Blood In The Streets
During this 33th episode of Author Platform Rocket, host Jonny Andrews breaks down what the GDPR or the General Data Protection Regulation for the European Union really means for authors and where all the terror and confusion came from. Download...
03.12.2018
Show# 32 How To Keep 95% Of Your Author Earnings & Get Paid Instantly
In this 32th episode of Author Platform Rocket, Jonny Andrews shares the results of testing out the sales of selling books on your personal website instead of focusing on places like Amazon. When many authors report their fans saying they...
03.05.2018
Show #31 The Death Of Kindle?
Click Here & Learn How Your Book Can Add 6 Figures To Your Business (Even If You Haven't Written It Yet) In episode 31 of Author Platform Rocket, Jonny Andrews discusses: What happens when authors evolve beyond Amazon? Listen in and...
02.19.2018
Show #30 Chatbots for Authors: How To Use Them & What To Look Out For
Click Here To Get On Track With Your Ecosystem Profit Audit In this 30th episode of Author Platform Rocket, Jonny Andrews defines and discusses chatbots as they pertain to authors. The importance of gaining access to buyer data is explained,...
02.09.2018
Show # 29 How To Knock Out Confusion & Overwhelm
Click Here To Get On Track With Your Ecosystem Profit Audit In today’s episode of Author Platform Rocket, Jonny Andrews has a conversation about ways to get over all the confusion that often comes with releasing a new book or...
02.05.2018
Show # 28 How To Deal With Trolls & Negative Reviews
Click Here To Get On Track With Your Ecosystem Profit Audit In this 28th episode of Author Platform Rocket, Jonny Andrews addresses the painful side of being an author who publishes: coping with haters, negative reviews, and trolls. This discussion...
01.01.2018
Show # 27 How To Save Your Author Business Even If You’re Making Millions
Click Here To Get On Track With Your Ecosystem Profit Audit In this new episode of Author Platform Rocket, Jonny Andrews discusses the importance of giving yourself more control over your self-publishing author career by having access to buyer data....
12.22.2017
Show #26 How Giving Away Free Stuff Can Make You Wealthy
Click Here To Get On Track With Your Ecosystem Profit Audit In today’s episode of Author Platform Rocket, Jonny Andrews shares a conversation about how doing things for free can lead to more future income. With so many authors and...
12.18.2017
Show# 25 The Tools We Use To Manage & Grow Our Business
Click Here To Get On Track With Your Ecosystem Profit Audit In the 25th episode of Author Platform Rocket, we delve into exactly which tools he uses to create, operate, and execute his online businesses. We share valuable insight into...
12.15.2017
Show#24 How Seeking Perfection Can Murder Your Career
Click Here To Get On Track With Your Ecosystem Profit Audit In today’s episode of Author Platform Rocket, we speak about the problem with perfectionism, and how it leads to procrastination, stagnation, and being a blockage to generating income from...
12.07.2017
Show #23 How To Train Your Brain For Massive Success As An Author
Click Here To Get On Track With Your Ecosystem Profit Audit On episode 23 of Author Platform Rocket, Jonny Andrews shares the importance of authors and entrepreneurs to stay healthy and take care of themselves. Even though we are generally...
11.27.2017
Show# 22 What Stage Are You With Your Business (Nonfiction Edition)
During episode 22, we speak on how to expand your how-to nonfiction book business and implement a solid infrastructure to sell the books or backend products and services like coaching or classes. We address the authors that may jump too...
11.17.2017
Show # 21 How To Grow Your Author Business On A Budget
Today, Jonny Andrews speaks on a subject that will benefit both fiction and nonfiction authors: how to grow your author business on a budget. This is an enlightening topic for serious writers that are not independently wealthy, or come from...
11.13.2017
Show #20 What To Need To Know BEFORE You Publish
During this episode of Author Platform Rocket, Jonny Andrews discussions the crucial steps that need to be taken prior to publishing or self-publishing a book in both the fiction and non-fiction arenas. Jonny provides the cold and honest truths that...
11.01.2017
Show # 19 FaceBook Live for Authors: How To Even If You're An Introvert
Today, we talk about the benefits of Facebook Live for marketing your books. Though it may feel awkward to engage candidly with your audience, a live video results in a much greater chance of engagement with your readers. And...
10.30.2017
Show #18 How To Build Your Review Team
Today, we talk about page conversion optimizers which increase the likelihood of getting better sales, particularly in regards to book reviews. Craig, from Hiddengems, provides some great insights on this topic as Hiddengems sole purpose is to help you attain...
10.19.2017
Show # 17 How To Have Your Audience Build Your Backend For You
Today, we discuss the importance of sending across the right message to your target audience. It is of the utmost importance to be specific about whom you are targeting. Online advertising has made micro-targeting possible today. You learn the value...
10.16.2017
Show #16 Media Buying For Authors: How To Do It And What To Avoid
Today, we discuss a platform development technique called “media buying”, meaning buying traffic to help grow your audience. This technique allows you to leverage the traffic of powerful influencers in similar spaces to help you grow your own following. While...
10.06.2017
Show #15Master Amazon Ads With The Master: Brian Meeks (AMS Marketing Series Part II)
Today, Brian Meek, an AMS subject matter expert, provides some great tips on what to do and what NOT to do while marketing your books via Amazon ads. He shares about the MOST common mistakes authors make with their ads...
10.02.2017
Show #14 Effective Author SEO & How To Use Discovery Sites With Vinny O'Hare
Today, Vinny from Awesome Gang shares some great SEO tips and tricks to optimize your website. Vinny shares his own experience building discovery sites and outlines everything he’s learned about SEO and building a site along the way. A big...
09.29.2017
Show #13 Vital Tricks To Hiring A Personal Assistant
Hiring an excellent personal assistant is a natural step for authors who want to take their business to the next level. As you grow your team, it is important that you develop into an effective leader yourself by working on...
09.25.2017
Show #12 The Ultimate Author Bootstrapping Method For Rapid Profitability
Fighting for visibility in channels of influence, such as blogs or podcasts, is an incredibly effective way to connect with your target audience and attain those must-needed leads. HOW you attain this visibility and the CHANNELS you need to be...
09.18.2017
Show# 11 How To Boost Your Book Sales: Steps To Identifying & Fixing Broken Marketing
You need to follow a systematic, marketing approach if you wish to rack up good sales via Facebook Ads. The problem is, the vast majority of people do NOT know why they’re not getting results they want from their ads—be...
09.05.2017
Show #10 Building Your Newsletter: Why It’s Just As Important As Your Books
Having a high quality newsletter is the best way to grow your book sales. Getting people to subscribe to that newsletter is the real challenge that requires strategy and action on your part. In this episode, you will discover three...
09.01.2017
Show #9 How To Sell Thousands of Books In A Day Using A Free Marketing Tactic
“The Syndicate Method” is an age-old technique that will blow your book sales through the roof. But be warned, this method tends to become less effective over a period of time. Tune-in to find out the RIGHT way to create...
08.28.2017
Show #8: How To Win With AMS Ads - An Interview With Our In House Expert Brenda Trim
Advertising your book on Amazon can really pay off if you select the right ad offering, zero-in on the appropriate keywords, prepare short, punchy copy for Amazon, and allocate a suitable (not cheap, but not expensive either) ad budget. In...
08.21.2017
Show #7: Instagram For Authors: Who Should & Who Should Not Become Instafamous
Instagram is an excellent marketing platform for authors to gain a following and promote their content. It gives you access to billions of users—increasing the reach of what you have to offer. However, being haphazard in your approach to this...
08.14.2017
Show #6: Am I Selling Out? Bestselling Author Kevin Tumlinson Illustrates The Power Of "Pivot"
Committing to one genre as a writer may work for some, but not for all writers. In fact, sometimes exploring other genres can give you the opportunity to test your limits and tap into the market in a new way....

What's Author Platform Rocket: Self Publishing, Marketing & Advertising Advice For Authors about?

Download our free app to listen on your phone

Author Platform Rocket: Self Publishing, Marketing & Advertising Advice For Authors episodes:

Does Building an Audience Really Sell More Books?

How to 10X Your Author Business

How To Sell a LOT Of Children's Books

The Dirty Secret To Selling Your Dirty Books

Are You Asking For Too Much?

Show # 50 How to Hit 6 Figures As A Fiction Author In A Crowded Market

Show #49 Social Media Is Dead To Authors

Show #48 3 "Secret" Steps To Becoming A Highly Successful

Show #47 Recovering From Pressure & Obsession With Author Tricia Copeland

Show #46 Writing As Healing & Finding Your Inner Warrior

Show #45 Enhancing Your Book Revenue Using Audio Books With Derek Doepker

Show #44 90 Minutes To Becoming Your Own Master with NYT/USAT Bestseling Author Lorhainne Eckhart

Show # 43 A Faster Path To Becoming a 6 Figure Author

Show # 42 Overcome Imposter Syndrome & How to stop hitting the panic button

Show # 41 Do The Marketing! With Bestselling Author Victoria Dannan

Show #40 Effective Priorities & The Power Of Community With Award Winning Author Megan Haskell

Show # 39 How To Be Productively Prolific With 100 Book Author Tracy Cooper-Posey

Show #38 Transforming Your Mindset - The Golden Angel Success Interview

Show # 37: Happy GDPR Day! Here Are Some Useful Tools

Show #36: How to Automatically Transform Subscriber Into Buyers

Show # 35 The One Hurdle Between You & Success

Show #34: How using correct frames can change lives

Show# 33 GDPR: Email Marketing Is Dead! Blood In The Streets

Show# 32 How To Keep 95% Of Your Author Earnings & Get Paid Instantly

Show #31 The Death Of Kindle?

Show #30 Chatbots for Authors: How To Use Them & What To Look Out For

Show # 29 How To Knock Out Confusion & Overwhelm

Show # 28 How To Deal With Trolls & Negative Reviews

Show # 27 How To Save Your Author Business Even If You’re Making Millions

Show #26 How Giving Away Free Stuff Can Make You Wealthy

Show# 25 The Tools We Use To Manage & Grow Our Business

Show#24 How Seeking Perfection Can Murder Your Career

Show #23 How To Train Your Brain For Massive Success As An Author

Show# 22 What Stage Are You With Your Business (Nonfiction Edition)

Show # 21 How To Grow Your Author Business On A Budget

Show #20 What To Need To Know BEFORE You Publish

Show # 19 FaceBook Live for Authors: How To Even If You're An Introvert

Show #18 How To Build Your Review Team

Show # 17 How To Have Your Audience Build Your Backend For You

Show #16 Media Buying For Authors: How To Do It And What To Avoid

Show #15Master Amazon Ads With The Master: Brian Meeks (AMS Marketing Series Part II)

Show #14 Effective Author SEO & How To Use Discovery Sites With Vinny O'Hare

Show #13 Vital Tricks To Hiring A Personal Assistant

Show #12 The Ultimate Author Bootstrapping Method For Rapid Profitability

Show# 11 How To Boost Your Book Sales: Steps To Identifying & Fixing Broken Marketing

Show #10 Building Your Newsletter: Why It’s Just As Important As Your Books

Show #9 How To Sell Thousands of Books In A Day Using A Free Marketing Tactic

Show #8: How To Win With AMS Ads - An Interview With Our In House Expert Brenda Trim

Show #7: Instagram For Authors: Who Should & Who Should Not Become Instafamous

Show #6: Am I Selling Out? Bestselling Author Kevin Tumlinson Illustrates The Power Of "Pivot"