Welcome to the kick-off of Season 5, focused on automation. Beka Rice is Head of Product at  and has an obsession with all things automated. Today, we discuss why automation doesn’t have to be inhuman, how the order confirmation is actually the beginning of the customer relationship and what questions to ask in a discovery meeting. Produced by Come Alive Creative

Automation in E-Commerce, Episode 155

Each week I take you inside the virtual offices of my amazing guests, where we talk about WordPress and entrepreneurship. This interview-style show is both entertaining and informative.

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Tonya Mork is the Founder of , with an impressive engineering background of 22 years building and leading teams in automating equipment and processes. In today’s episode, we discuss balancing automation and people, and measuring the cost of automation.

Balancing Automation

Brian Casel is the Founder of , a content marketing service that powers blogs from creation to publication, and host of . In today’s episode, we dive deep into the nitty-gritty details surrounding task breakdown and the level of detail it takes to create a systemized process that saves you time.

Nailing Down Your Process

Chris Lema is the Vice President of products and innovation at the hosting company . He spends his time building out  and . In this episode, we discuss how to segment your audience by their behaviors and interests, and the importance of segmentation before automation.

You Need to Segment Before You Can Automate

Founder of Double Your Freelancing and co-founder of RightMessage, Brennan Dunn is a creator in the true sense of the word. From freelancing to running his own web development agency, to creating software, and consulting, he has a wealth of experience to share. In today’s highly requested episode, we discuss why small tasks deserve automation, how to truly personalize automation, and soft segmentation.

Personalizing Automation

Bill Erickson has been a  Developer for 12 years, helping individuals, small businesses, and large companies build their sites. In today’s episode, we discuss all things code, from templates and automation to Bill’s perspective on time management.

Automation in E-Commerce, Episode 155

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